Eagle “shrunk” Grafting A Branch Hanging Two Countries Sign The United States
Summary: “Eagle’s hasty adjustment problems highlighted their business is not satisfactory.”
Home Appliances Liu Buchen, industry experts said that if a store management position is good, at least to ensure that its business area, not much will be transferred to another business area.
States United States Electrical High-end stores?? Eagle Electric Appliance stores Beijing first and second floors have turned hostile as Gome, Eagle Electric Appliance shrunk to three operators. SAN FRANCISCO Chinabyte today that will really Shipeng Run Eagle GOME Electrical dual branded model, a store will have two manager, hung two U.S. brands of Eagle Country.
States stationed in the U.S. store shop Eagle Eagle Madian implementation of dual-brand model electrical
Eagle Electric Madian store business area of over 10,000 square meters from the rapid shrinkage of 4,000 square meters. This morning, SAN FRANCISCO Chinabyte from reliable sources that Gome will open only two months stationed in Eagle Electric Appliance Beijing Madian store, in one two-story shop. China will send its own beauty shop manager management. The Eagle Electric retreat third level, continue to operate the high-end appliances. Thus, Eagle Electric, a shop manager will be two, hang out Eagle, the national brand of the United States 2.
Of the Gome store information entered Eagle, Eagle Electric Appliance Executive Vice President Liu Fei did not deny. “Is just a tactical adjustment.” Liu Fei said that with the establishment of the new GOME Group, the Group’s Gome, Yongle, Eagle brand emphasizes three different operations. He said that as the Eagle Electric Appliance Sales
Haier Refrigerator Hisense TV And other electrical appliances,
Purchase Channels are from Gome, Gome stores selling price and is exactly the same operation does not reflect the travel alienation. So the new Gome Eagle Electric Appliance Group decided to carry out strategic readjustment, Eagle traditional electrical appliances to run in part by GOME, while Eagle Electric positioning in the “flat-panel HDTV, home photography equipment, high standards
Home Theater , Intelligent home systems, Electronic Gifts Imports Kitchen appliances And fashionable digital products 3c development as a business focus. ”
Liu Fei said the high-end appliances with Eagle mature business model, future replication, increase the intensity of the national shop. “In the States United States of mature store shops and centers, will also appear Eagle Electric Appliance.” Liu Fei said the shop in the Eagle’s own site, while not ruled out in the open directly to the Gome “shop shop” format, ” Next year’s main line in East China South China City to open 20-30 Eagle store. ”
“Eagle Electric Appliance part of the traditional home appliance and the National US overlap completely, overlap with some of the new group should be integrated, this Eagle will become more prominent and high-end fashion.” He GOME Group Brand Director, said Yang Qing, “Beijing Eagle Electric Appliance more than 10,000 square meters of Madian store will appear in the States United States Eagle and the two brands, Eagle in Gome, Gome in Eagle, this dual binding mode of the brand Eagle Electric Appliance will be the template. ”
Ho Yang Qing said that Gome’s involvement does not affect the Eagle’s high-end positioning, “high-end fashion products, high-end membership type
Service And shopping environment will continue to be the characteristics of Eagle. ”
Eagle Changing Faces is the result of poor management in the industry questioned the ability to open 30
“Eagle’s hasty adjustment problems highlighted their business is not satisfactory.” Liu Buchen, household appliances industry experts said that if a store management position is good, at least to ensure that its business area, will operate without large area Some transfer to others.
Liu Buchen analysis said Eagle Electric Appliance located in Beijing Madian business district, has been sized, Gome and Suning Sanjiadian. Tourists are often staged for the fight price war, which makes high-end Eagle located in the popular shop is obviously insufficient. In rental stores in the area at about 30 million yuan, sales of thin so difficult to maintain Eagle Electric. States stationed in the United States, the United States to take advantage of the country’s own brand, rapidly enhance store sales.
Liu Buchen, that the Eagle Madian store across the street is that a country the U.S. store, “Let the States United States and Latin America Eagle 1” This strategy will divert their own country the United States
Consumption Group, is fighting his own behavior, unwise. He said the beginning of GOME Group set not to rely on Eagle Brand Eagle Electric Appliance to get a lot of profit for the group, more is to take precautions against Best Buy’s “invasion.” But Best Buy has been no action after the acquisition of Five Star, an objective to dry in the side of the Eagle. Temporarily poor because of the operation, start the transformation of the Eagle, “GOME bit anxious, high-end should stick Eagle, Best Buy will eventually come to.”
He also questioned Eagle to open 30 stores next year and say. “I feel like the Great Leap Forward, carve out 10 pretty good.” Liu Buchen, that the high-end restaurant group is limited, the store is open 30 Eagle wishful thinking. Moreover, such a high consumption in the Beijing area are not operating properly, let alone in other parts of the.
[Key words]: Eagle Electric States United States
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