Splitting your time between The Big Three
Facebook, Twitter and Google+ are collectively but unofficially known as ‘The Big Three’ in the realm of social media. As a business, Facebook should be a household name for you, but microblogging service Twitter and relative newcomer Google+ may fall outside the realms of your social media knowledge.
LinkedIn is another massive social network but aligns itself with business, recruitment and professionalism rather than an outlet for proper social media content; thus forfeiting its position in the ‘holy trinity’ of social networks… for now.
Facebook, with over 800 million members, is the number one social media outlet in the world. As well as having an important impact on media, as well as social and political relations, Facebook has been integral to the growth and revenue-generation of many businesses. Of course, if used erroneously, it can be devastating to a business, which is why it may be helpful to hand over Facebook duties to an agency specialising in uploading news content.
Google+, the search engine giant’s rival to Facebook, is similar in nature to the aforementioned network but aims to blur the line between search and social media. With ‘Search plus Your World’, your search results can be a combination of information you posted in Google+ (and other Google-based services) alongside its traditional search services.
However, Twitter is an altogether different beast. By limiting each ‘tweet’ (essentially a status update) to 140 characters, Twitter allows businesses, celebrities and (most importantly) consumers the chance to air their views about…well, anything. It’s real-time updating of social media content allows businesses to monitor the market; as well as run special deals, promotions, engage in positive PR and boost visibility on search engines.
So, which network should you be using? The answer is all three. While this article only scratches the surface of each network, there is a depth and complexity involved in each that requires businesses to indulge in all three to reap the benefits.
Author Bio:
Ashley Curtis is an expert consultant of Content Marketing. She is a specialized & experts about Content marketing and like these topics. She delivers her view through her writing.For more information please visit http://www.redrocketmedia.co.uk/
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