Review of online term plan: Aviva i-Life
Aviva i Life – Aviva Life offer you online Term plan Aviva i-Life, apply Aviva i-life term plan, buy Aviva i-life plan, compare online term plan. Aviva i Life – A pure life insurance cover for your loved ones at a very nominal cost. To offer you convenience at your fingertips, you can buy this term plan online to save the time and effort that would have been otherwise required.
Private insurer Aviva Life Insurance today launched its online term plan Aviva i-life, with a minimum cover for Rs 25 lakh with no upper limit and a maximum term of 35 years.
“Our research with IMRB showed us that protection of family income in case of an unfortunate death is among the top three priorities for 52 per cent of Indians today. Hence, keeping in mind the customer need and demand, we have launched Aviva i-Life which can provide a high insurance cover at a low cost,” Aviva India Director Marketing Gaurav Rajput said in a release issued here.
Aviva i-life offers Rs 1 crore of life cover at less than Rs 22 per day and this online product also offers Accidental Death Benefit rider for enhanced protection where additional sum equal to Accidental Death Benefit Rider Sum Assured shall be payable in case of accidental death.
Seamless backend processes and a strong focus on technology have helped Aviva i-life, an online term insurance product from Aviva India to emerge as the cheapest and the most convenient-to-purchase product in this category. Aviva i-Life has sold more than 12000 policies since its launch in May 2011 and expanded its presence to 61 cities in India from the original 33 in a short span of 3 months. To capitalize on the market opportunity of 100 mn internet users and to rapidly expand their footprint across India, Aviva i-Life has offered a simple calculator, quick form filling and a complete online process for document submissions.
The processes for Aviva i-life are built on a robust technology platform ensuring all customer data is secure. SSL – Security Sockets Layer have been enabled, which ensures that data is encrypted before it’s transferred and tucked away safely in the Aviva Data center.
Commenting on the need for technology and process innovation in the insurance sector, Mr. Snehil Gambhir, COO, Aviva India says, “In a competitive market where many other insurance companies are offering similar products, there are not many avenues for insurance players to distinguish themselves. It is through IT led innovation that they can aim to differentiate themselves and gain a competitive edge. With the increasing market pressure and maturity of the customer in terms of awareness and expectations, a strong technology process integration is essential to maximize customer value.”
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