Italian President Chen Hui Tak Legalism: In The End Will Be Full Of Furniture
Kitchen Furniture China Furniture Association Professional Committee of China Kitchen Furniture Forum 2009, and the “2009 Second Summit of kitchen furniture popular 2009 concept release kitchen”
Time : March 18, 2009 Location : Pazhou Complex, B, C on the 1st floor conference room
Moderator: “2009 Second Kitchen Furniture Forum Kitchen popular 2009 concept release,” the official start, here are invited German Italian Wood Co., Ltd. President Mr. Chen Hui Legalism speech, his speech entitled: to complete furniture for in the end.
Chen Hui, chairman of Italy Germany Legalism
Chen Hui : Leading members and friends, Hello, everybody, we are as a whole Cupboard Recruits, we do have our cabinets feature such as the cabinet we produce, we follow the law of the cabinet industry in general are not the same, we go to nothing more than the maximum possible agreement, like our door, in addition to all other wood be your own, there are some of the more distinctive technology, are designed. We are interested not only did the cabinet, because I think the market in China, although the system is learned with Europe and the United States, but has its own characteristics. Have in this industry, the Chinese presence in this industry on the unique characteristics of his Chinese furniture industry has such a large-scale Home improvement The whole furniture industry are subject to a very big impact, so we are more interested in starting from the cabinet and the formation of such a complete home environment.
To the direction of home industry, home of the overall solution may be derived from Europe and the United States, but because of the characteristics of the Chinese market and Chinese people’s efforts, there may be more than Europe and the United States go before the number. Home is a complete customer needs, improve the quality of living, demands constant improvement from the original piece, with, into a complete home with now.
That a law of demand from customers to understand customer needs more avant-garde. Not all customers, cutting-edge customers are generally a later stage the potential customer needs, thus developing the market and potential demand, gradually become the trend, promoting the industry by market trends and industry rotation, for example, do the original cabinet also done within the door or even furniture, and then integrated by the designer to provide comprehensive solutions to meet customer requirements.
Of course, require a certain material base, for example, we build a world-class wood production process. The very top of the device match, I am against the whole home is a simple factory, against these things put together, against the still at the basic hand and small-scale production of decoration produced this way, or need to have the hardware support. With the hardware but also has good ideas, such as flexible production concept, hard to say this thing actually done is very difficult, and requires very experienced expert guidance, but also need to constantly explore their own situation. How to scale, large-scale production line with customer demand combined with the personalized, especially the personalized, individual orders combined.
How high end a complete line of matching. Make out what the standard is? There are four uniform, uniform style, unified material, uniform color, uniform quality standards, which in the whole decoration, furniture, history of development has very great significance. This is the fantasy series of cabinets, next to the inner door. This is a modern series of cabinets, bathroom cabinets. This is the Amazon series of interior doors. Of course there are other things, a 800 square meters in the Beijing studio, being shot. This is the best selling herbs in 2007 cabinet sky, vanilla sky line from cabinet to cabinet inside the door to the bathroom and then to cabinet, cloakroom, Bedside cabinet , Bookcase , Cabinet Office opened up the whole item.
This is the style we have been advocating culture to the world’s most popular elements come together. This is our integration through the element, developed their own products, this is a series of artistic senses. This is the decomposition of the graph, a different perspective, we in the factory showroom, modern cabinets, modern bathroom cabinet also Bedroom Furniture , Bathroom cabinets, office cabinets, including the inner door.
This is a new classic series and new classical series supporting all of the products, including wall plates, all in the on-site assembly, assembly of finished be the end, there is no on-site production.
So we created a new industry model home is complete industrial chain, industrial chain in a wide range of development models to provide the ultimate home of the overall solution.
Design and construction of the models, there are also production guidance, we have recently done a more complete solution to enterprise information systems, we do the industry as a whole industrial chain of ERP.
New marketing model that experiential marketing model, we now have seven in the country experience a large venue, the increase still further, it is, and SINA Cooperation Air design office, our home improvement software development experience TTS system, In this system products are free to deployment, including which products, such as cabinets, office cabinets, accessories, lamps can be arbitrarily changed, for Material things are not what the public, are all in some warehouse, and our own companies can produce. These products are for the 2020 system, which can go to the design and sales. Of course, we have conducted in the 2020 system has the characteristics of the system before 2020, only to sell cabinets and hat boxes, even now in 2020, the system can be inside the door sales.
Our factory is a 4,000 square meters of exhibition hall style, with 10 showroom floor, the showroom is a stream of consciousness that have opened up across the board, and there are four sample rooms, to meet the fast-paced city Under a series of hardcover. This is the glaze series, after the luxury series, vanilla sky, elegant platform drift.
Our vision and our goal is to complete at home, perfect quality. Thank you!
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