Hisense CEO at Shu-Min: a simple and trust the strength – Hisense in Shu-min, Hi
8 years ago, the 49-year-old was on the Renhai Xin Shu-Min, Group Executive President, then the evaluation of the outside world that she has been inseparable from the "executive power", she admitted: What if your management expertise, and that is the implementation of efforts particularly strong. Shu-Min at no young, educated also are not high and no international background, nor is it a general sense of management experts, but her management style, we still have some perception: if you really believe, trust, simple indeed give organizations the power to bring. As we from the "soldiers breakthrough" in the promise more than three who have seen
A motion and most of the Hisense
and different executives, in Shu-min is not the title of senior engineer, but senior political work, she graduated from the Chinese Academy of Sciences Institute of Management. Served as general manager of Hisense Electric, she was this old party secretary of state-owned enterprises.
Her views on women executives: I never considered working for women's issues, only the pursuit of good results. Not because they are women can be forgiven, because they are women allowed to fail on. After all, firms are not you a man, in this position must be responsible for the enterprise.
Staff with her: strongman. China's household electrical appliance enterprises, often on personnel changes bring us shocked. In 2000, the 49-year-old was a surprise replacement Shu-Min smaller than her 6-year-old chairman and Hisense A motion, as the company CEO. Shu-Min at later recalled: "I do not know if I always check why. Then I feel not qualified, I told the week to say I do not know the financial management of marketing do not know, but to manage enterprises, these certainly are necessary to get to know. However, the total weeks on I trust, he only said two words to me?? You no problem. "
A motion on trust, so that in the Shu-Min also believe no problem. Sure enough, a depression in the home appliance industry in 2000, Hisense sales rose 63.36 percent. A motion assessment: "2000 is the year of the fastest growing over the years."
Shu-Min is seems, lies in the management of simplifying. She once said the two stories: One time, Qingdao TV market price of chaos, all businesses have their own interests to price war. To this end, Hisense organized a business gatherings, at which she asked three questions: the first is the question which is not a business should be dealt with by everyone? Business that is; the second question would suit businesses tackle the problem together? Businesses that meet; third is the question we are not there should be a uniform price? Businesses that should be.
In Shu-min closed?? Who do not comply with the price, if so, no matter what his background relations, Hisense have broken his goods. "In this way, a headache for merchants and manufacturers have the problem to be solved. If the complex deal, consider too much, perhaps this issue can not be resolved now." She said.
She also had a training of cadres
principle: do not obey a distribution-free in the end. On one occasion a senior manager positions are not subject to mobilization, to discuss how to dispose of him, came out the various complex factors, and some people say that a person can not be a free in the end. But she was adamant in that the cadres and the quality has been does not have the training, must be punished, if not punishment, it would be bad to head with other cadres.
Hisense subsequent development so that we again admire China's first generation of entrepreneurs in the use of personnel. Shu-Min and Zhou Houjian in the division of labor is the week to exercise the powers of chairman for Hisense to develop strategic direction; in Shu-Min in charge of specific operations, the implementation of group strategy. Shu-Min is with the super execution protection, since 2000, A motion to lead Hisense steadily to the "strong first do a large" strategic direction.
Hisense's traditional business is TV, this area is A motion that should first and stronger. 2000, A motion to convene a core layer Hisense R & D center to meet to discuss whether to commence its digital TV chip. As the project is very risky, fierce debate. But Zhou Houjian opinionated, he high input, high-return industry convinced the law, eventually Hisense R & D project team set up a chip. In 2005, the accumulated investment of more than 3,000 yuan, the Hisense independent research and development of digital TV, "the letter core" have come, Premier Wen Jiabao said in his written instruction: Hisense Group, congratulated the successful development of digital video chip and bulk listing. Based on independent R & D and technological innovation, business vitality; with independent intellectual property rights and core technologies, enterprise be competitive.
Cut into the air conditioning industry from 1996 to 2001, acquisition of snow into the refrigerator industry in Beijing, Hisense white goods business has developed rapidly in 2005, Hisense Air took over Greencool holds 26.43 percent stake in Kelon Electric. In 2006, in Shu-min has a Renke Long chairman of the board, she announced that Hisense and Kelon rely on strong productivity and ability to open up international markets, Hisense Group will achieve 100 billion yuan in 2010 sales.
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