Robert? Mundell: Fashion Designer “recreational” Reflection
Well-known Chinese fashion industry Management Experts, the United States UTA president of China Fashion Management Group. 2004 Nobel laureate in economics, Father of Euro Robert? Mr. Mondale presented the “World Manager Achievement Award, Future Leaders Award”
In China, why the movie star glamorous, star bright, while the designer is unknown silent, dim stars, in the end what causes it?
“You know as a Clothing Exporting countries, and a Clothing Manufacturing country, China’s leading designer is? “UTA Fashion Management Group has been made on this research, the result is: Chinese consumers, especially the second category, three types of urban consumers, the concept of fashion designers in China is very superficial, for them, the voice of a certain brand please themselves than the designer brands that are more important for a brand awareness that they are very vague, who designed the product very much at a loss, many consumers do not even know the designer said. it is not China does not designers? answer is: yes. Our Fashion Week Top Ten every year Pingchu many famous designers, but the operators of garment and apparel brand dealers, it is difficult number of all “great designer” in the end is which. The consumer brand designers behind the real core of the soul is little understanding of. So our designers in the industry which, there is a kind of entertain the taste, can not see where the behavior of the market, do not see Our designers have any impact on consumers.
When referred to Gong Li, Zhang Ziyi, Andy Lau, Simon Yam these shining names, Chinese consumers are aware of. In the United States and Europe, brought Armani, Louis? Vuitton, Givenchy, JeanPaulGoutier when these well-known designer brands, many European consumers know who they are. Why do Chinese consumers know Star Do not know fashion designer? The main reason is that we lack an effective operation of the market to let the designer to become the star of the market. Domestic situation, the designer of the product’s contribution to the just completed a product design and tool, not a product and brand an integral part of the soul.
Europe and the U.S. market, a designer if you want to become a brand, consumers want to be widely known even a design star, his back must have a capital as a link to designers into stars means to the integrity of the brand as an asset operating mechanism. To put it simply, is that some large and some private investment capital group in appreciation and fancy after a certain designer, to his investment. Investment results will give the designer’s talent deserves to play, the ultimate goal would make him the talent to become a means of profit. Such as KENZO, back in 1960, Kenzo Takada to make a the world’s top designers, LVMH Group, he conducted a lot of investment, according to data released by the internal staff, probably more than 200 million euros, includes a variety of famous Fashion show Advertising, image package, the media promotion, press conferences and so on, all the marketing activities are derived from the LVMH Group has its eyes on the design level of Kenzo Takada.
Designer stars of Jiugen entertainment stars of the same. Entertainment industry, the company signed, such as Time Warner, companies, the Rolling Stones, stars without a market mechanism and specialized companies to packaging, no capital to do platform, they would not be shining a market value star.
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