White Horse Transformation: Market to do the "double carrier" – 3D Cin
Standing in the market in Guangzhou White Horse Court, saw, people are coming to the door busy. Set up 10 years as a clothing market, the White Horse has been one of the leading position of the wholesale clothing business.
"White Horse is a 14-year history of continuous innovation and development of history. When the enterprise to a new level, strategic restructuring is inevitable strategic decision-making. If you want to do a century this enterprise to enterprise, must be timely according to location or even ahead of industry trends strategic transformation, or soon will be eliminated. "Guangzhou White Horse Property Management Ltd Deputy General Manager Liu soon as the recently held textile and apparel market Union Congress said so.
Indeed, it is the development of the Scriptures Whitehorse.
"Double carrier" of the strategic positioning
Set up 10 years, the White Horse in the hardware service market in addition to distributors and consumers for the good trading environment in the software services also continued to expand and innovation. White Horse from a simple wholesale market to put forward innovative "shop Offices" and then open up "white horse quality brand marketing area", the rental business development sites to meet the times of the brand marketing strategy; from the creation of the first areas in Guangzhou Liuhua "Customer Service Center" to make "Guangzhou White Horse Clothing Market customer club", providing customers with "one-stop" personalized caring service, these innovative business ideas, consistent with the pace of market development, service-minded, so that a core group of brands families formed a strategic alliance with the white horse. White horse to help families achieve the industry to brand management from the wholesale transformation processing, while also achieving their own brand value from the wholesale market to the market changes.
After such a creative exploration, Liu soon as that horse has formed its own "double carrier" strategic positioning, first integrated apparel industry operators, and second, the professional market, brand operators. Garment industry as an integrated service operators, the White Horse of services to extend the production chain and retail channel for the whole industry chain services; the brand as a professional market operators, the development direction of the White Horse is a local clothing brands hatch, in 3 years White Horse established fashion influence, and property management from a single brand management to the professional market, the realization of "White Horse" is the continuous appreciation of the intangible assets.
Service Upgrades
Liu soon as that if the construction of a road on land market than done, so well-managed and a market is like sailing the sea, at any time through storms. White Horse took the market from the opening at the beginning of "all households do business to business" as the Programme of Action, in fact today the formation of a white horse "service upgrade" concept prototype.
As the industry's high market visibility, how to continue to introduce new and maintain innovative, and constantly achieve higher business demands, the White Horse Challenge on goal themselves. In 2006, the White Horse Marketing the "Find Treasure Island" theme event, organized "from manufacturing to create a" brand new idea of the main summit operators to launch the brand show dynamic field, promote brand awareness. White Horse has introduced in the sales season, "retail month" promotion, market sentiment for the rally to promote the industry, household investment, expand business and trade opportunities, has played an important role in further establishing the brand image of the mall. This series of successful brand management planning activities, so that changes in the White Horse on the pulse of the consumer market to grasp with great accuracy, greatly enhanced anti-risk ability.
Anniversary of the White Horse has been set up customer clubs, but also to foster brand building to add an important service function. In 2004, the white horse market was established with excellent customer management business based White Horse Club. Since the founding of the club for more than 60 brands member provides effective appreciation of the service. White Horse market in order to protect the interests of industry and members for the purpose of providing for members of the industry, training, consulting and other services; to activities, and organize professional forum, a special meeting, to help member companies become bigger and stronger; In addition, the club also actively carry out exchanges with foreign countries, to establish close links with industry groups, study visits, to understand the industry dynamics and information, to master the world's latest trends. Club's activities by member companies of the warm welcome and high Antonio, San strokes Weir? Pavilion and other brands are in the club for the appreciation of the service member companies gain great deal.
Professionals and professional management
White Horse's brand building and sustainable development is inseparable from the back of a professional market management in the garment of professionals for many years. Liu soon as deep feeling that talented people are the hope of the future development of the professional market, if we want this cause bigger, should have many experts, such as leasing experts, market experts, or operational experts, more experienced people to join to the professional market research and operations onto this platform, we can really promote their development and as a whole.
Market management to ensure its success. The first is professional management system structure, the White Horse the market to set up a modern property management standards for the professional market management and services team to create unique and effective management of daily service to make it in the same industry, highly praised; Secondly, the White Horse Market established a standardized service system, adhere to the "comfortable environment, business and intimate service, innovative" service approach, ask the service should set the standard. Through the efforts of the White Horse market in the first peer access to ISO quality management system certification; continuous input operating environment, so the market is also in line optimization of standard operating hardware.
Integrated services based on industry and market brand building, the White Horse "double operator" target is to be achieved.
We are high quality suppliers, our products such as 3D Cinema System Manufacturer , Motion Theater Chair Manufacturer for oversee buyer. To know more, please visits 4D Theater System.
Processing your request, Please wait....
