Why 3D Advertising is the Wave of the Future
Get ready, consumers. The future is now. Glasses-free 3D advertising, considered by many to be pure science fiction, has been invented. Objects seemingly appear to jump out of the screen or be floating in front of it, creating an eye-popping effect that has to be seen to be believed.
Installations have already been placed in several malls, and the results are nothing short of ground-breaking. Advertisers have seen up to 12% sales increases and 34% store traffic just from placing several basic ads in a few stores. This is just with the first few trials and the first few companies. Imagine what could happen when companies with more clout and advertisers with greater budgets get involved!
How It Works
3D without glasses is an ingenious, unique way to get around the need to translate flat panel light to dual-eyed three-dimensionality. The best way to describe it is, instead of putting the glasses on your eyes, the designers of 3D displays wrap the glasses around the TV.
3D displays mimic what our eyes do for us; because we have two eyes seeing the world in slightly different ways, we have the illusion of depth. When a screen shows us images in two slightly different ways, along with a number of complex technical adjustments, we see images pop out in 3D. This is known as autostereoscopic 3D technology, and it is the future of immersive advertising.
Three Ways Glasses Free 3D Displays Will Change the World of Advertising
1) Break Through the Clutter – Malls are filled with 2D screens. People pass by them without giving them a second thought. A 3D digital advertising display will make a product literally “pop,” catching a buyer’s attention.
2) Drive Customer Traffic – As more companies catch on, 3D advertising will become more and more advanced, with ever more exciting display advertising. People will walk through malls just to see the advertisements and may, in the process, buy your product!
3) Cause Customer Retention – Studies have shown a 92% memory retention rate after seeing 3D digital advertising. People remember things that seem more real to them. 3D without glasses feels much more real than flat 2D advertisements.
While it may just seem confined to a few companies at present, rest assured that other advertisers will rush to pick up and perfect 3D digital advertising. The possibilities are just too exciting to let 3D without glasses technology pass by. 3D advertising is far more than a fad – it is coming soon to a mall near you!
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