Beyond IT to build strong Zhongguancun Technology & Trade Shoes City – Zhong
"Change to solution, General Clauses for a long time." "Book of Changes" in this passage, explained the rationale for change. In the complex market environment, flashing an idea of the change in thinking, testing the business of business wisdom and practical experience. Business model, business philosophy and the breakthroughs and changes in distribution channels, has been & Trade this high-tech, multi-function integrated in the intelligent building brewing.
Recently announced in the IT Marketplace & Trade, based on the professional front, the brand extended to Shoes Discount in the field, strong build, "Shang Qicheng Shoes City" for the aggregation of many white-collar workers in the Zhongguancun IT Adds a beautiful landscape. According to the relevant person in charge, Shang Qicheng Shoes City selected the golden zone of Zhongguancun Technology & Trade Building, Zhongguancun value mainly young, style-conscious consumer. International brands are often the dream of young professionals, and high prices often be prohibitive. In order to meet consumer demand, brand fashion crowd, they invested 150 million Renminbi Using the cash settlement of centralized procurement, direct purchase from manufacturers to Shangqi Cheng Shoe Town is only two, than the conventional channel (manufacturers — — total provincial operators Proxy — — City retail mall agent) reduce the multi-storey intermediate links, which greatly reduces the cost of goods, brought real benefits to consumers.
U.S. subprime mortgage crisis brought about by the global economic downturn, weak consumer purchasing power gradually, worsening the living environment of business, but in the professional digital, IT distribution center?? Zhongguancun, and the other consumer sites are patronized years, To this end, the reporter visited the Zhongguancun Technology & Trade, visit some of the Shang Qicheng Shoes City in secret.
IT compared to the crowded stores closed, here is an entirely different story, Shoe Town is not only the momentum of hypermarkets, shopping and more open type affinity. Heart of most people is that where sales of international and domestic prices of brand shoes.
Why can so a good deal? One is to shorten the supply chain
intermediate links, with centralized procurement, direct purchase from the factory to the Shang Qicheng Shoe Town is only two, greatly reduces the cost of goods.
Second is the use of idle & Trade seven floors, commercial facilities, clean, property, low cost, low-cost operations to enable operators to lower prices.
Third, cash purchases, not consignment, no credit, reduce the risk of manufacturers to obtain the lowest purchase price.
Shangqi Cheng Shoes City has invested heavily in a cash settlement of centralized purchasing, to open up a new business model, not the impulsive act, with 10 years of footwear they channel resources and markets more than a year a comprehensive survey and After investigation, made a strategic decision-making Troubles, and occupied the weather, geography, and:
Days?? China's entry into WTO, foreign brands to enter the domestic market rapidly, growing consumer awareness of brand, brand name merchandise need to grow.
Location?? & Trade Building, Zhongguancun Electronics Street in the heart, and the Dragon, Dinghao into three pillars, the door has more than 40 bus lines, 4, 10, interludes and off subway line.
People?? Financial crisis triggered by the United States, so getting weak consumer purchasing power, high brand-name prices to be prohibitive, Shang Qicheng discount brand shoes city came into being, by the tens of thousands of quality and cheap commodities sought after consumers.
Reporter Shangqi Cheng Shoes City inspections that, 60 yuan, 70 yuan, 80 yuan, 90 yuan, 98 yuan, and various ultra-low-cost area, the prices of basic fashion women's boots in the 80 to 158 yuan , a small part of the price from 160 to 500 yuan. Just bought three pairs of shoes of Miss Choi told reporters: I give myself each bought a pair of parents only spent 300 dollars, really cheap! I want to buy a pair of boyfriend, I heard "Dupont" brand is good, this pair of shoes to more than 300, you help me about staff. The same as Miss Cai's note to buy two pairs of really a lot more.
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