Increased Influence Of Electronic Media On The Investigation And Thinking

?? Extensive radio research topics One city Radio and TV Career Status

City Broadcasting Corporation is mainly engaged in radio and television publicity, radio and television network construction and customer service. In recent years, relying on rapid economic development, Yiwu, Guangzhou City, radio and achieved remarkable results. Now do three sets of radio (FM 106.2MHZ, FM 95.5MHZ and rural cable broadcasting), three television channels (information integration, business and graphic information), broadcast daily four news stalls, 30 stalls run by part; television every 4 files news day for the week of 12 stalls run by part. In addition to the specified smart provincial Radio and TV pilot villages, the radio and television cable network has covered 100% of the city’s rural areas, realized Cable television Villages , Cable TV users reached 250,000. First in the province has built digital TV platform, there are digital TV subscribers of 1.4 thousand households.

Yiwu broadcasters stick to the correct guidance of public opinion around the central tasks of various stages of municipal government actively campaign theme for the Centre to create a good atmosphere for public opinion. At the same time, concerns people’s life, reflecting the voice of the people, set up a bridge between the Government and people, “Sector Moral Government Ethics Hotline,” “Wang meddling”, “9:00 tonight,” “Columbia the same year about News” and other radio TV program and are very popular, promoted the construction of a harmonious society. The Broadcasting Corporation of the National Broadcasting Television system advanced group, Zhejiang Province, Film, and Television advanced group, Zhejiang Radio and TV units and advanced technology to maintain the security, Zhejiang Province, broadcast radio and television units honor peace.

II restricted the influence of electronic media to enhance the difficulties and problems

Present, the broadcast media in strengthening and expanding the process encountered some difficulties and problems:

1, radio and television system management system, not smooth. Despite the expansion of power in our city, but Yiwu Broadcasting Corporation is still the “county-level units,” according to regulations can only offer a set of radio frequencies and a set of television programs and radio and television programs, cable coverage is limited to the range area, Yiwu City.

2, radio and television programs is not high quality.

3, still can not meet the technical level of equipment and development of the situation.

4, radio and television Digital Have met with “bottleneck.”

3, the city radio and television career development and immediate objectives

Development: the next two decades, radio and television general direction of “specialization, network digital, industrial operations, covering the Satellite . “Broadcast TV news programs will always strengthen the position of leader and backbone to enhance the radiation Yiwu radio and television and influence, while constantly pushing the hierarchical division of labor and specialization; take the media and the overall brand building and channel expansion path, prosperity of literary and artistic works created radio and television production, has introduced good works loved by the people; set Yiwu Trade TV features brand, accomplishing a certain influence on the domestic trade and commercial broadcasters.

Immediate objectives: to achieve Make Digital broadcast transmission switching network mode of operation the market system is in order, talent optimization, dynamic mechanisms, the overall strength and overall strength to achieve first-class city, Zhejiang Province, the level of radio and television.

4, radio and television media to build strong measures and countermeasures

1, to improve radio and television radiation

Active in radio and television transmission of cable, the full realization of broadcasting “village ring.” Comprehensively improve the rural and less developed radio and television coverage in remote mountainous areas, and strive to make radio and television coverage of 100% of population mixing, gradually increase the radio and television coverage of the surrounding counties and cities.

2, to improve the news media leading edge

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