Designing a site keeping the customers in mind
The website should match up with the searchers enquiries; otherwise the chances of trading successfully and making your business present on the internet are low. WWW (World Wide Web) is li8ke a huge shopping mall, where every website is offering their products and services, some of the shops are easy to access and are well working, while many of them have their shutters down, lights switched off, and a closed sign on the door. Designing the website of your company very attractive and popular is more than putting the picture of your product and description of the services on the web pages and publishing it on the web. Before doing that a web developer needs to be contacted so that he will give you a bigger picture of strategic marketing. Marketing is not equal to sales; it provides the structure to help us assemble the information through which we can understand our customers. This information is very important in order to sell successfully through the web design.
Before applying this on the website design and development, we have to be clear on who the customer is and why they are likely to buy. For describing the target customer, you need to know the gender, age socio- economic group, technical capability and language would be useful. Carrying out primary market research is really important, it means not just reading reports or looking at the statistics, but actually you need to get up from your desk and ask your customers. Then you will be able to find more information offering a greater understanding of the customer profile. With the help of this information the web developer would be in much a better position to produce a website design that the user will feel affiliated to and comfortable with.
The objective of the site is to provide the information to produce direct sales, or just a catalog type website showing the company and its capabilities. The objectives include the detailed information on any existing brand identity and the image which the company wants to portray to the world. To achieve the successful ranking on the search engines, the title and Meta tags must reflect the content of the page. Keywords and the phrases for the web design needs to be researched thoroughly, so that it gets noticed by the visitors on the search engine page results and by the search engine also. Use appropriate title for the web pages such as home page, contact us page, and other pages of the website.
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