DFL chairman Christian Seifert revealed that Sky’s offer
“A 50 percent increase in revenues is cheap jordan fly wade shoes something that probably no one expected,” he said.
However, Ludwig noted the increase did not mean that rights would rocket in value in other European markets.
“In other countries, the pay TV operators were dominant years ago and were driving up the prices then. In some ways, Germany is catching up now,” he said.
Bayern Munich, Germany’s richest club, was ranked behind Real Madrid, European champions Barcelona and Manchester United in terms of revenue in 2010/11, according to Deloitte. Schalke 04 was the only other German club in the top 10.
Bayern face Real Madrid later on Tuesday in the last four of the Champions League, Europe’s top club competition.
Rummenigge said the deal would help German clubs, when foreign rivals are cutting costs to meet new financial rules being introduced by UEFA, European soccer’s ruling body.
“This increase will help our clubs become more competitive when they play in international competitions like the Champions League and Europa League,” the former Germany international striker said.
“The increase of the TV contract amount is a milestone in the history of the Bundesliga,” the Bayern CEO said in a press release. “This is the result of the very positive development of the league in recent years.
“This increase is also a win for the clubs, who can continue to become more competitive in competitions like the Champions League and Europa League.”
Speaking to reporters at a press conference in Frankfurt, DFL chairman Christian Seifert revealed that Sky’s offer exceeded all others by 20% in three of the four categories in which the company was awarded cheap kobe 7 shoes contracts.
“We didn’t expect results like this, it clearly exceeded our expectations,” Seifert said.
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