Home appliance chain giant from competition to competing – competing, home appli
China
Appliance Retail
Industry to place 5 years turned upside down. With the rise of home appliance chain channel, around the small home appliance retail stores have closed down between large chain from the all-round, at all levels and to the death to keep the pace, it went the full text of competition performances of fights, but also relations between manufacturers , a large business customer relationship instability sown seeds. Between the battle it proper channels, outside the industry are worried about the occasion, the situation has quietly changed.
2006 years: a historical turning point
4 2, Beijing. In
States United States
Electric-sponsored "Global Forum 2006 States United States", people surprised to see that many world-renowned home appliance giants, prominent businessmen and government officials, over the years each struggled in the home appliance market is more than has been the situation in China, such as fire and water Four giant home appliance chain?? States United States
Suning
, Yongle, Dazhong's chairman, president, the first sitting together around the appliance circulation enterprises, distribution and manufacturing between
Competition
And cooperation, and China, how the appliance power to power household appliances, launched a heat on.
Forum that China's home appliance industry has reached a historical turning point, after the industry's efforts to achieve in five years time about the change from large to strong.
Reporter has learned, in fact, after the New Year this year, Gome president
Huang Guangyu
Zhang Jindong, chairman of Suning Appliance on to Paradise Electric chairman Chen Xiao, Dazhong Electric Appliance president Da moderate leader of the other three invitation, rumors have even been four giant tea reception, the phone communication is also very smooth. The forum, except for reasons Suning Zhang Jindong Sun Weimin, president took the participating, the CHEN Xiao and Da both as some arrived.
Huang Guangyu in his welcoming remarks, said chain channel on behalf of the
Table
U.S. Global Forum participants, more favorable to the development of the industry will become a new situation for the development industry a good start. Remark implied meaning, and no doubt the concept of focus is the overall development of the industry, indicating that both channels or between channels and between plants, shifted by the excessive competition
Health
Sustainable development of competition has become inevitable.
Forum before, Suning CEO Sun Weimin has also devoted a meeting with reporters on the four major chains will come together Why are explained. He said: chain competition went this year to "say no if not through" time; party not to engage in alliances, but on how the future cooperation, healthy competition among some observations. Sun Weimin has also affirmed that meet the four chains, called a Chinese appliance
Retail
The turning point, with symbolic significance.
Befriend two reasons to promote channel business
According to reports, in 2004? 2005 channels of Chinese home appliance chain called "speed expansion years," the Chinese home appliance chain has spent five years abroad for 20 years to catch up with the pace of development. At present, the home appliance retail market in a relatively mature, tight layout, this home appliance chain channel program is to further optimize the layout of domestic markets, access to meticulous management, improve the effectiveness of a single shop, continue to accelerate two, three market development, expansion situation has slowed compared to last year, all support from the "scale" to "benefit" in transition.
Sun Weimin, president
Su Ning said: "Last year, the Nanjing GOME, Suning, Wuhan respectively, for the symbolic completion of primary market distribution, household appliances have been aware of the big chains who eat stubborn Who better to calm down the dialogue. This is the Channel Business began to pursue the direct cause of cooperation. "
Paradise chairman Chen Xiao is straight, said: four chains to come together, unless they are seen with
Locks
Common "goal, tomorrow"?? Big Chinese home appliance retail sector, to achieve China's household electrical appliances from power to power changes, but also because "the common face of pressure." It was explained that this pressure is the size of home appliance chain expansion, and the external environment, mainly upstream of many manufacturers?? Because of pricing between suppliers and product approach, etc., generated a lot of cooperation on conflict.
Chen Xiao of the "pressure", said the four major chains as the common feeling.
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