Dong Mingzhu, President Gree: Successors Really Difficult To Find!
Since 2004, she had five consecutive Ranking the U.S. magazine “Fortune” of the 50 largest businesswoman . She is the creation of China Home Appliances Market Sell Leader myth, her name, affects the whole of China Air conditioning Market, every nerve, “30 business Mulan” and “China Marketing Queen, “” Commercial Iron Lady “,” China’s most influential business leaders “…… she is the director Pearl, known as “air-conditioning Queen” Gree air-conditioning president.
19 o’clock on the morning of 9, the Chongqing International Convention and Exhibition Centre, with bursts of applause, a red knee skirts, and elegant look intellectual, self-confident, she took to the podium, and the city 800 I entrepreneurs, industry Toward business management practices.
Put through: the lower clerk to president
Pearl on the legend of Directors, has been a community staple of classic marketing story: 36 years old south to work in 19 years has been done from the bottom of the salesman, president of Zhuhai Gree Electric Appliance Co., Ltd.; Since 1995, Georgia Air Force production and sales, sales, market share for 14 consecutive years ranked first in China air conditioning industry; from 2005 to 2008 annual sales of Gree air-conditioning for 4 ranked first in the world, Dong Mingzhu become synonymous with Gree ; in the household appliance industry and trade flows in giant strong words dare say no, she was the only one … …
“Work does not tender at all, female leadership is not about ‘affinity’ to solve the problem”, “Innovation is not the competition ratio is changing, reverse and go beyond their own” … … At the meeting, Dong Mingzhu wonderful speech , often the audience entrepreneurs, the industry can not help but interrupt the applause and laughter.
Clustered into management in the completion of the training day arranged for her course, Pearl Dong told reporters during an exclusive interview frankly do not care for the evaluation of the outside world, she said is important that firm to pursue his own life.
About work: “I’ve never not speak advantage”
Meeting of the company speak only drawback to the neglect of the advantages has been the director Pearl habit. “I am told that, I commend you, it is already a thing of the past, and how important is the future day.” Dong Mingzhu always stick to their point of view, as a business, is to deny every thing yesterday to overturn his can be called innovative.
Dong Pearl recalled in 1992, she was transferred back to headquarters when the operation Gree Minister episode. At the time there is a charge of delivery of financial sector employees, is the general manager when he was a confidant of Gree Group. The general manager who is always with the backing of the forces, no one would dare to offend him. Dong Mingzhu once discovered, the boss did not play a confidant to the goods to the dealer shall send out and wait until the dealer to hit a section to goods, but no stock. Dong Mingzhu immediately said, we must severely deal with the boss’s cronies: First of all, the entire company informed of the matter; second, fine, then think of puzzled air, but also a level of his salary withheld.
Things out the next day to question directors, general manager of Pearl, but Pearl said Dong, “I have to do this, I was not big enough power, if power enough, I took him fired. Do not touch him, righteousness and cultural enterprises simply no way to set up. ”
“I am such a person, other departments, what I do not care, but in my department, we must follow my management to do!” She said, has a woman’s unique tone no doubt self-confidence.
Up this matter after the operation led by the Ministry Dong Mingzhu, then no one would dare not obey the system of culture throughout the department about the seriousness of the. Dong Mingzhu, said, “People like to hide the ugly, I’ve never been exposed scars. I have this person’s management style is very special. Others have talked about a good, I always say defects, never do not speak the advantages.”
About management: “I’m going to ‘clear water with fish'”
Now president of the Board, as Pearl said he nothing to do, “the most tired when the Minister, Deputy good point, and now nothing to do”, but does not idle down Dong Mingzhu had a special interest, that is like every day with a magnifying glass to find the problem.
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