Appliances Close Fight Triple
Is still troubled. 5 4 on the night, * ST triple announcement that the company triple groups of related party lease the property under the name of Weifang, Yantai and Zaozhuang three branches have all closed shop. In this regard, the market immediately pointed out: “* ST triple This is not an empty shell of it? After that there are powerful pursuers (new triple appliances), losses will be even more difficult.”
Rush personal marketing war 5 1st, triple appliances flagship store in Jinan, Weifang store, Zaozhuang stores, shops, Jinan Shi buy four stores opened the same day, marking the triple group controlling stake in the loss of triple trading company, the official return home appliance market, .
Triple triple appliances Jinan Trading Company flagship store and restaurant located only separated by 20 meters, Jinan. Weifang, triple triple * ST Weifang appliance store in the site of re-opening, and the National U.S. store across the street, looking.
It is reported that 51 had before the two sides of the marketing battle was waged. Triple appliances to enable consumers to understand their “life experience”, also published in the local media consecutive two “triple appliance customers reported book” repeatedly emphasized that “the old triple is back!”
Weifang Zhang said the people, before he will have to buy household appliances on a certain triple, this time to see the layout of the mall is still the same old, that triple is not changed. And some loyal customers even found the counter staff are still the original “old.”
Sectors Sanlian Group description: “This takes the employee stock ownership model, which leads to a lot of triple trading company employee turnover, return to triple Group, which is a new triple appliance that is quickly realized in the short term open important factor. ”
And * ST triple to be outdone, by writing a “triple flagship store” a large banner to the original “triple trading company Jinan West stores,” the sign hide, and began to price war-oriented “closed shop sales” marketing campaign.
Gome parties concerned and, this year the average audience is about 35% price cut, in addition to 19 days post compensation strategy, called the country over the years, one with the largest U.S. sales.
It is close to the triple * ST
informed sources, five hundred and thirteen days, * ST Jinan flagship triple sales not more than 35 million yuan, while the newly opened flagship store in Jinan triple appliance sales over the same period reached more than 2,000 yuan.
Losses continued to increase pressure Under * ST triple May 4 announcement, the company is currently Weifang, Zaozhuang two places to find appropriate premises, the proposed re-siting shop in the near future.
Yantai, in view of the highly competitive market operating in the local situation has been difficult to open, the company will not consider the recent re-shop in Yantai.
For the “triple trading company shell” of the question, * ST triple vice chairman of a small Sun replied: “can not be said to be empty, we are still the main force.”
Sun said a small trading company main is triple the existing store, and re-siting the store opened. However, there are only four existing stores, re-siting opening take some time.
The Weifang store location problem, Sun said a small “present not yet taken shape.” But he said the triple-store real estate Group in Weifang has been mortgaged to a local bank, according to the current financial situation of triple group, the banks most likely auction the assets, * ST, can have triple to buy back.
This, there are industry insiders believe that the “buy back Weifang store” too many uncertainties in the matter can not be expected.
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