Content license will be awarded the development of Internet TV embarrassed – Int
Here is the IT giants and domestic
TV
Machine manufacturers to
Internet TV
Transition "team sports", there
SARFT
Introduction of "Internet TV content
Service
Management practices "," Internet TV integrated business management practices "document, the Internet TV to" integration services + content "management model. SARFT said that two licenses were issued, local radio and television broadcasting sector will be the Internet television content service license. The introduction of these policies for the development of Internet TV embarrassed again.
SARFT dual mode
The above two documents, SARFT to require Internet TV integration platform and its corresponding Internet TV client relationship must be fully binding, platform embedded in TV control and management of the client to have unique, and each must be implanted into an integrated business Internet TV company client.
In the broadcast content, the document states that "integrated business license held by the institutions connected to the Internet on their television program review the legality of platform, not content with the Internet TV services without a license agencies platform for building connected to program services. "
Prior to that, "Internet TV integration business" license has been awarded to China's CCTV network television (CNTV), a subsidiary of Shanghai Media and China through a few hundred depending on the three companies, and "Internet TV content service" has no license is presented in the future may be distributed to local radio and television broadcasting organizations such as the television stations. Only CCTV will be sure that the two licenses.
Industry, said this means that each TV are under control, many Internet content currently impossible to apply.
Actively respond to business
For the emerging television industry, almost all domestic TV manufacturers are eager to stop production of traditional televisions, generous launch Internet TV production plan. At the same time, they set up their own
Education
, Games, information, video content platform, and to throw an olive branch frequency of the major video sites.
But policy in place, vendors early in the end we do about it these inputs? In 2007, Skyworth and Netac investment 10 million yuan to build cool open network, called
Home Appliances
The first step to tap into the content area, then also an additional investment. Cool open network policy not to disclose how after the introduction of "transition."
In the dynamic Internet TV programs, many do not enjoy the video site license, this has not affected their interest in Internet TV. Excited network related personnel, said in an interview, Internet TV is a subversion of traditional media channels, the user demand for content will be multiplied. They will work closely with the license side, efforts to promote their business. He firmly believes that "content is king" applies at any time.
Internet TV license issued to television manufacturers have brought a new dawn. Although only three content providers, but the TV out of the Internet means "black family" suspects, continue to promote fair and square. Major TV manufacturers are also actively working with three content providers to establish cooperative relations. But SARFT published two documents for most of the businesses fell into confusion.
Market outlook is not optimistic
The SARFT issued a policy, consumers seem to be more intense reaction of some. Therefore, many consumers said they would delay or even cancel plans to buy Internet TV. One consumer said in an interview: "I've always wanted for TV, before the preferred Internet TV, because I really enjoyed Turn on the TV, the Internet can be massive program to receive a dozen years ago, the classic TV series, just under the file Top film want to see the feeling. But now, Internet TV and traditional TV no difference. I can only cancel the plan.
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