Downstream demand bulldozer into the traditional sales season – mountain push, i
News information: 3 Bulldozer Sold much better than we expected
We expected last month, in March entered the traditional Sell Season, Bulldozer About 900 units sold, up 6.4%, growth of 14.9%. Actual sales of 1,450 units the industry, up 71.4%, the chain has also grown dramatically 85.2%, far better than we expected. In our view, and Excavator So similar, the downstream demand and the manufacturers to take an active marketing strategy is the main reason for blowout sales. In aggregate, sales over the first quarter of 3000, up 55.5%, Central 32.5% higher than has also grown dramatically.
Export or slightly lower expected 3 months, over 200 bulldozers for export, up 62.9%, the growth rate is indeed the highest record since last year, but the low base last year; chain increased 31.2%, from the absolute point of view, or slightly below expectations. Net export of factors, domestic sales of about 1,250 units in March, a substantial increase of 72.9% year on year, grew faster in February than in January; chain point of view, domestic sales growth of 98.4%. Accumulated in the first quarter, exports of about 540 bulldozers, up 17.2%, domestic sales of about 2470 units, up 67.5%.
Sales growth in the United Workers clear yellow
3 month Shantui , Declared bulldozers working to achieve sales of about 800 and 240, respectively, year on year growth of 62.6%, 78.2%; market share of 54.8%, 16.3%, up hill push down 3 percent share, announced workers increased by 0.6 percentage points, pushing mountain chain down 4.3 percentage points, declared workers rose by 7.3 percentage points. Accumulated in the first quarter, Hill pushed, 57.76% share of publicity work, 13.65%, up 0.55 from last year, -1.06 percent.
3 months, a delay, in the yellow work together to achieve sales of about 70,130 units, a 49% sales growth delay, work in conjunction yellow no sales last year; market share of 5.03%, respectively, 8.83%, respectively over the previous year – 0.8,8.83 percentage points, the chain increased by 2.4 and 3.2 percentage points. Accumulated in the first quarter, a delay, the sales share of work in conjunction Yellow 3.96%, 6.36%, dragged down share of 1 percentage point rise in the United Huang workers 4.33 percent.
A rising trend of high-powered bulldozers
3 months, 70 to 160 horsepower bulldozer sales of 310 units, up 44.4%, 21.5% share, down 4 percentage points; 160 to 220 horsepower bulldozer is about 1060 units sold, up 77%, 60.1% share , up 3.6 percentage points; more than 220 horsepower and about 270 large bulldozer sales, up 75%; share of 18.3%, up 0.4 percentage points higher than Central.
Sales expected in April 1200 about
We expect that after a sharp blow in March, April sales declined bulldozers, but still is the traditional season; expected to total about 1,200 units, up 37.5%, decreased 17.2%. We pushed the shares to maintain the mountain judge: target price 20 yuan, "buy" rating.
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