Application Market Of The 2009 Market Growth Projection
“China is the most important of Hitachi projector market.” Hitachi China, Masato Takahashi, general manager of digital imaging project at the high-end machine “Projection Gun” series of conference that the expression of the importance the Chinese market. According to reports, the high-end projector “Projection Gun” series of new products around the world, only host a conference held in the U.S. has not yet released new campaign, the one place in China conducted three consecutive events, sufficient to shows that the company’s emphasis on the Chinese market.
Macro policy of good news, making Hitachi believes the high-end projector market prospects in China. 34 quarter of last year, the economic crisis on the world IT Purchasing a tremendous impact, but in comparison, China will continue to decline in the global economy while ensuring that more than 7%, or even 8% of the GDP growth rate, which from a macro on the IT industry, and the projector are the specific industries exciting news. 4 trillion in government investment, a considerable part of the high-end Projectors The relevant market area. The definition of a new growth point
Engineering machine market started to go hot second half of 2008. With the low-end projector projects an increasingly competitive, manufacturers and channels more modest profit, high-end market with high profit margins as the market began to attach importance to the Blue Ocean.
Hitachi wants to make use and total Proxy Beijing Hong Hop Technology Group for many years Cooperation Construction of channel network resources in the field of high-end projector gain a larger share.
“Hung together and cooperation between Hitachi system is more than a decade of time, high-level exchanges between the two companies are based on constantly enhanced cooperation in the country that the projector industry is almost unheard of.” Beijing Hong Hop Technology Group, business, general manager of projector product Lung Xudong said, “Hong combined with unique Technology Capacity, the projector and the combination of its own products full of organic systems to support high-end products Sell . ”
Hung together in the projector market, the industry’s most powerful education, in 2009, the Hong he will continue to focus on education to carry out the advantages of market sales, but to expand in other markets also need to project-level products breakthrough. “In the past we have over 5000 products lumen is empty, and this year the project with Hitachi to increase investment in the market, we have more confidence in doing a good job.” Dragon Xudong said.
Products emphasize comprehensive performance Compared with other companies, Hitachi high-end products do not blindly pursue purely technical indicators on the rise.
“We do not pursue the rapid introduction of 10,000 lumens or more models, but step by step, first grade from 7000 lumens to launch new products, strive to achieve maximum range on the high-end market coverage.” Masato Takahashi said “Hitachi’s products will strengthen the technology and ultra-short focus Shot Design a selling point, to cover a larger overall project market. ”
In the launch of “projection Gun” series of works before the projector product, Hitachi will market for engineering products by 4000 ~ 5000 lumens input a series of investigations, the accumulation of sales and channel construction work. According to the survey results, customer demand for engineering the largest projector is not bright, but the focus on quality, network performance and ease of installation in three aspects, Hitachi is also for these three new main. This year introduced three “Projection gun”, the Hitachi is actively preparing for the new products for market launch next year and beyond to prepare.
“But, more importantly, establish in the channels ‘joint cooperation with Hong and more make money’ concept.” Dragon Xudong said, “as the total generation, our job is to ‘projection gun’, super- A8 such a good short-focus machines, good configuration and good business opportunities available to the channel as much as possible, so that they can play better.
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