Bird Xu Lihua: no way out but to rebirth – Bird, Xu Lihua, mobile phone – HC net
Face cold winter in the occasion of the industry, excellent home-made mobile phones such as waveguide benchmark enterprises, but also losses reasonable. This is just goes to prove that domestic mobile phone industry need to Win in the harsh reality?? One hand, they can not remain accumulated in the past achievements, experience and ability, can not be immersed in the strategic design of future fantasy. They must be confronted with multinational mobile phone giant, in the survival test and the value system of the world's advanced search for their own future in the way!
Xu Lihua hands and Oliver (GregoireOlivier) hand to another tightly together!
Ningbo Bird One is the company's chairman and general manager, one of Sagem (Sagem) the company's CEO, Xu Lihua, and Oliver is an old friend, but they are still so strong handshake, and then warm cheers. The applause sounded from behind … … the vice mayor of Ningbo, Hong-Yi Yu, Fenghua Mayor Chen Weijun so many high-level guests and the deep feelings of both companies under the watchful eye of "strong cooperation, win-win world" before the eye-catching slogans, wave, Sa "Third intimate contact" officially began.
This is the November 30, 2005 held at the headquarters the morning of waveguide, "Sino-French joint venture, Ningbo Sagem Bird R & D Co., Ltd. set up the signing ceremony," the scene. The temperature field a bit cold outside, the sun is good. This is a typical coastal city of Ningbo in the winter characteristics, but also as the current market scenario waveguide: the first three quarters of 2005 as high as 280 million loss in the waveguide declared the advent of winter, while Xu Lihua, and Oliver's hand again, then implanted in the cold sunshine, warm breakthrough journey!
The real battle begins Xu Lihua and Oliver in Ningbo on the eve of the reunion, "Bird Failure", "collapse of domestic mobile phone" has arrived at new high tide.
2005 10 31, Bird announced third quarter results show net loss per share 0.73 yuan, the first 9 months of the huge loss of 280 million yuan. At the same time, TCL, Amoi, Konka big brothers have made mobile phones such as loss of red light, Shanghai Yi America, Nanjing Panda, Soutec, China Kejian have "hammered", peaked at 58% of the domestic mobile phone market share has dropped to 31% … … A storm swept through the industry's losses more than ever, must be rapid and severe.
And two years ago that, with the "China Mobile first network" of powerful marketing thrust, as well as during the SARS rose to the challenge of the "human wave tactics," Bird in one fell swoop the summit in 2003 the sales champion of Chinese mobile phone market ahead of a full 2 million second Motorola. In that same year, winning in the domestic mobile phone for half of the domestic market, so that once dominated the multinational dumbfounded. Thought about just two years, is " "!
For the waveguide loss, Xu Lihua have some in-depth analysis. He neither admitted was defeated by foreign brands, because in the first few years, Bird and the entire domestic mobile phone technology, brand and quality with the foreign brands are further away, but now the distance has been reduced a lot; he did not recognition of domestic mobile phone market share has dropped drastically because the Ministry of Information Industry statistics, only regular factory data, while so many black mobile phone manufacturers can not be quantified. In his view, lead to the cold wave of the main reasons the market is: a wave of consumer enthusiasm, they missed the second half of 2004 to the first half of 2005 are a large number of MP3 phones a great opportunity, resulting in a large number of stocks , while the black phone is too rampant, so that they deal with inventory they encountered great resistance, a loss would not escape into the robbery.
"MP3 phone there before? Yes, Motorola, Nokia, already started, but they are high-end machine. Taiwan's MediaTek, an integrated circuit company to do it to make cell phones with chips and MP3 , and it and all the regular phone contact manufacturers, also came to our company. because we are the xxx chip chip, or the Philips chip, it suddenly come up with something, we do not believe.
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