"E +" Raiders opened Suning personal consumer electronics section of t
??
Suning
First person
Electronic
Consumer Festival opening this week
With the summer vacation,
Mobile
, Digital, IT products, demand gradually increased. This week, Suning start the first section of personal electronic consumer goods,
Computer
,
Communication
, The digital division for the first time the three activities jointly carried out overall, major Shucu.
More explosive news, however, Suning will this event as an opportunity for the strategic adjustment of product strategy, launch personal electronic consumer idea "e +" Raiders.
Trend
Consumer electronics market has great potential
The data show that in 2005 the National
Home Appliances
And IT communications market, the total market capacity is about 530 billion yuan, of which 120 billion mobile phone, computer 86 billion, more than the traditional large appliances??
TV
81.5 billion, Air Conditioning 48.5 billion and 24.5 billion refrigerator tray. Digital products as the domestic consumer electronics market, the main category, recent years have doubled the speed to maintain a rapid growth. GFK's statistics show that in 2005, the actual sales of household electrical appliances market, 410 billion yuan.
No doubt, in the traditional home appliances market is saturated, the case of slower growth, rapid growth of 3C consumer electronics products into the factory and channels jointly compete for attention. Who can take the lead in grasping the opportunities, adjust product structure to meet the market demand, whoever must be able to get the most lucrative market returns.
Generous
Richer meaning of the new concept of 3C
Franchise from air conditioning to integrated electrical and then to 3C products, China's home appliance retailers Suning mode again stand the forefront of change. According to reports, "e +" in the "+" is "home", "e +" is the personal electronic consumer home is a completely "customer-centric" as a new consumer e-business model; "+" is "plus ", that is based on the original 3C more innovation;" + "while still" good ", always seeking a better e-consumer services.
3C with the previous era
business model is different, "e +" Raiders to the three previous separate business unit was fully integrated to form a "personal electronic consumer" as the center of the business group, from the procurement, management and product promotion to achieve a unified "e +" brand operation. As the implementation of "e +" Raiders of the signs and signals, Suning officially launched this week, covering computers, telecommunications, digital consumer electronics, including the first section of individuals. According to reports, Suning will hold the first nationwide tour personal electronic consumer goods, the 2006 models of computer, communications, digital products, focused show.
Great efforts
Three joint operations division
Mobile Session: event, Suning joint
Samsung
,
Nokia
,
Motorola
, Sony Ericsson and other major mobile phone brand price promotions, and complimentary cell phone battery or holster. In addition, a multimedia mobile phones to buy in Suning customers can receive mobile phone memory card. Computer Session: Shucu purchased during the
TCL
Haier any model
Desktops
Receive a free game to handle a nationwide limit of 10,000 sets, in addition to the opportunity to buy premium accessories, gifts and more various computer Libao. Digital Session: freezing prices, Icy experience. 99 yuan to buy 512 MB
MP3
, 999 yuan to buy 5 million pixels
Digital Cameras
Sony … … to purchase the specified digital products, as well as The Da Vinci Code
T shirt
, Movie tickets, souvenirs and other gifts, Sony,
Matsushita
Canon digital cameras and DVD will be great PK.
Data link
The current consumer market in China home appliances, refrigerators,
Washing machine
, Color TV and other traditional "Big Three" in the domestic home appliance store sales accounted for more than 60% share. Chinese Academy of Social Sciences survey shows that when the middle class in China reached about 30% of employment, can become the main force to guide social consumption. We are optimistic that this, the personal consumer electronics China's future market prospects.
[Key words]:
Suning
Consumer Electronics
Channel
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