Suning create new competition stage their own "invisible" Empire – Sun

China Home Appliances Enclosure in the endless chain expansion has been felt the bottleneck.
May 1 this year, "Golden Week" on the first day, Suning Appliance Chain Group Co., Ltd. Sun Weimin, president early in the morning on the "squatting" in wait headquarters in Nanjing, one morning did not dare to leave. Look at the flagship store headquarters building following the swelling crowd, his heart has little worried: Suning distribution of more than 90 cities in the country more than 300 stores in the 24,000 terminals in the new system to run less than a month, at this time but are suffering ten times larger than normal sales of the test, any terminal problems, may cause the system to a standstill. Time is passing, around the "system running stable" feedback came one after another, 10 to 11 points off the peak hours of a Sun for the people hang a morning set off a heart after all.

And, although far more people than usual, but the speed at Suning shopping a lot faster. Now, when a purchase intention is determined, a salesperson is only one operating platform readers scan 3

Barcode : Shopping coding, their work posts and customer membership card number coding. The whole process from the past at least 5 minutes reduced to less than 1 minute. A short time, unit time the number of goods sold also increased manifold. After the statistics, the "Golden Week" period, Suning's store sold nearly every minute 200 electrical goods.

Behind this, is spent 98,000,000 yuan Su Ning, SAP launched the company's Complete Works of Chinese

ERP System. The system from the start on July 19 last year, in just 9 months later (April 6), replace the old system on all. Sun Weimin as Suning from its extensive business operations to the refinement of an important landmark.

"Open air refueling" July 22 last year, Nanjing Xinjiekou That tragic outbreak of the "Soviet hegemony" After the battle, just 10 months, children did get together and open Hongwu Road, Xin Jie Kou area in four home appliance chain in China giants have taken place prior to unforeseen changes: February 2 this year,

States United States Electric 9.71% of its shares sold to the world's largest private equity fund Warburg Pincus one, making the country the US's second-largest shareholder, Warburg Pincus as a strategic investor will enable States to the United States in the operation and management of more social; April 21, in 11 provinces and cities of Paradise has 210 stores and has about 110 stores in medium and large sudden announcement of the merger, the combined sales of 31.6 billion yuan (2005), and the National United States (49.8 billion dollars), Suning (397 million) form three pillars; more impact events is that on May 12, world's largest home appliance retailer Best Buy (BestBuy) announced 180 million U.S. dollars investment holding Five Star. To the already burning flames in the Chinese home appliance chain market, then pour a barrel of oil.

In the heat of battle, when, why to come up with a lot of money invested in Suning information technology it up?

In the past 5 years, with Suning in China represented a rare home appliance chain has experienced high growth. In 2001, Suning average 40-day open a shop, 20-day average in 2002 to open a store on average every 7 days in 2003 to open a store on average every five days in 2004 to open a shop, May 1, 2005, Suning One day while opening 22 new stores to break the country with the United States to open 11 new stores on the 1st record. This year, Suning 140 new stores in less than three days to open a.

But people are not satisfied with Sun, "Although we are in comparison with the country's commercial counterparts is already quite big, but we expect to achieve with the comparison, or small?? I think that the current level extend at least 5 to 8 times longer; course, if we want to increase that the magnitude and difficulty of managing very large. "

Present, Suning has 80 branches across the country, in the old system, procurement, warehousing, sales, service, administration, personnel, financial, billing and other functions of the links are in units of the company management, deployment and command.

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