The second quarter Google media value global registered the apple component
Social analysis company General Sentiment released report, Google in the second quarter to attract “media value” in the global industry occupies leading status.
The report shows that the second quarter Google in the online social media, news media and on Twitter exposure rate of help its won a $756.6 million brand value; The first quarter apple took the lead, but the second quarter was only us $594.3 million, ranking second; Microsoft us $356.4 million, ranking third; The amazon and HP fourth and fifth respectively, media value $331.4 million and $258.2 million, respectively.
Media value is a rough standards, General Sentiment research report tried to determine the “purchase brand of equal value, the selection standard is the market view, exposure frequency, the news media exposure rate, and social dialogue” and other factors. Positive news report or the positive news on social networks will improve the company’s media value, and vice versa. General Sentiment that the company to more than 5000 sources are analyzed to come to report the data.
Google is not the first time the General Sentiment of the report the first position. After two quarters, Google’s top position by the apple replaced, but had been have held the top spot. In General Sentiment, said earlier this year the first quarter Google lost to apple is the cause of the news media in new iPad for focus. The report released today: “Google to return to the top is because new products and the improved products, much attention such as Android 4.1, Nexus 7 tablet computer, Nexus Q and Google glasses prototype, etc.”
Overall, the list of the top 10 company has eight home is a science and technology company, only Disney and federal express not placed eighth and ninth.
Google and apple for the brand value or media value top position is not surprising. China were blazing slightly (Millward Brown Optimor) released in May BrandZ annual report, apple is the world’s most valuable brands, the brand value of $183 billion; Google third, for 107.9 billion dollars, behind IBM.
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