Chinese home appliance chain Gome reelection as the first one – the country the
February 24, 2006, Business Reform and Development Department of Commerce announced the 2005 national top 30 chain enterprises operating performance,
States United States Electric ranked second, consecutive 3 years in the Ministry of Commerce of the appraisal reelection as the first Chinese home appliance chain. Aspects of professional home appliance chain Gome Ltd ranked first in the country to 49.84 billion yuan, more than
Suning Electric full 10 billion yuan. According to the news of the Ministry of Commerce in 2005, the country's top 30 chain enterprises achieved a total
Sell Amount of 491.04 billion yuan, compared with growth of 30.9% over the same period in 2004; store a total of 16 665, compared with growth of 20.7% over the same period in 2004.
Gome's operations in the long term, always adhere to independent innovation and scale development, development from a single store chain, and from a regional chain into a nationwide chain, from the point to the successful completion of hand, the construction of business process management system. In 2005, the number of Gome stores to upgrade from less than 300 to more than 460 current and extensive to the secondary market, the growth rate for the domestic industry the most. In addition, in 2005, the country through the acquisition of Guangzhou, the United States also try to trade a good home, the Black Swan, Wuhan Zhongnan Commercial, Jiangsu Golden Sun and other regional appliance retail
Brand Achieve network scale and Marketing capabilities Significant improvements, initiated China's home appliance and consumer electronics retail chain of distribution of new models.
2005, the States United States and also in accordance with Chinese characteristics in different markets to take a unified concept of regional differences in operation under way, one after another installment payment, membership, group procurement, at the same time, strengthening in-house Fine management, in the traditional
Package Procurement of customized marketing model, based on strengthening the scientific information gathering, screening, through the understanding of consumer demand to consumers, underwriting customized features that meet different markets in China products, reduce production costs and provide consumers more in line with its functional requirements , quality and cheap products, as consumer trust and love
Appliance Retail Brand. April 2005, Gome awarded the "2005C
CT My favorite V Chinese brand Special Contribution Award ", a Chinese appliance circulation only, the recognized company; world brand
Laboratory (WBL) issued the "500 most valuable brands in China," Gome brand value reached 6.775 billion yuan, with China's home appliance
Locks The first brand; "influence China Media Festival 2005 the best media image of the brand." Two consecutive years by the Chinese consumer protection unit of the Fund as reliability model, and become the "3 15 crackdown nets
Security Enquiry System "brand protection, 500 Chinese enterprises.
2006 2 months, the country the United States and the United States fund Warburg Pincus
Investment
Group reached an agreement to achieve their strategic cooperation. February 16, Gome announced the official to enter the Macao market, thus, the national development strategy of the United States, Hong Kong and Macao was formally established, the next step to lay the foundation for the international consumer electronics market. Estimated that by 2008, the country will achieve sales of 120 billion yuan the United States, into the world top 500, as the world's leading appliance and consumer electronics retail chain enterprise.
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