Suning Online Shop The challenge is: how to build – Suning Appliance, Zhang Jind
Jingdong Mall profit targets announced after a high profile, online shop B2C model attracted everyone's attention … …
"
Suning
Online Shopping Mall will be the end of July for the fourth revision upgrade. "Suning CEO Sun Weimin told us that this is related to" the next time one of the most important business strategy. "
Zhang Jindong, chairman of Suning Appliance, said Su Ning is developing B2C background system, "the new online shop will be in the page design, product categories, shopping process on a new shopping experience to customers, to achieve different places across the country
Sell
. "
Jingdong Mall, Century Network and other electrical appliances the rise of Internet shopping malls, so Suning feel the pressure? Suning say, Jingdong Mall more than a billion in annual sales, however, to fear. While Suning's ambition is to become
Home Appliances
The industry's largest B2C platform.
Who is the largest home appliance industry
B2C?
Suning Online Shopping Mall
formally launched in 2007 was proposed goal is to "super-billion annual sales", while sales of mid-2007 Suning 400 billion in online sales view was not seen as an important direction of development , is the key to open the store.
The revised selection
Suning Matrix Reloaded: B2C 200 professional development team; cooperation with IBM's B2C platform constitutes a complete development team; strategic cooperation with IBM, technical reserves, exploration B2C advanced mode … … Earlier, Suning Online Shopping Mall is only operated by a management center.
"The next two to three years, Suning B2C sales reach 50 million in size, a B2C industry's best electrical
Service
Business. "Lee, general manager of Suning Appliance Online sales of good that the store to support the virtual economy is not very difficult to develop," particularly in the appliance industry, B2C magic weapon is the virtual economy and real cost-effective combination. "
How to implement online and offline takes all
With the industry analysis, Jingdong Mall will bring about revolution in the traditional channels of the formation of rival appliance retail trend.
Established since 2004 to 2008, Jingdong Mall sales were 10 million yuan, 30 million yuan, 80 million yuan, 3.6 billion yuan and 1.32 billion yuan.
Jingdong Liu Qiang East Mall CEO expects 2010 sales will be 10 billion. The development of the best sources of traditional home appliances business, from creation to sales exceeded 10 billion, it takes 15 years.
Qiang East that every new business model revolves around the two lines: supply chain efficiency and cost.
Suning
not cost concerns: the Internet Sales Manager Lee Ho stressed that, the store 100 000 000 000 Suning procurement scale, fully depress the cost of procurement; Suning has more than 400 service outlets, in online buy all the goods can go to any of Suning stores and outlets for service. In addition, the wealth of retail experience and distribution capabilities for large home appliance retailers in the natural advantages.
Suning problem faced is how to create a different line online price system, which is not about each stroke.
"Home appliance retail operation mode is not very complex, but too many irregular changes. For example, the same brand a product, throughout the country, its supply is not the same price, selling price is not the same. Holiday out When a low promotional price, but the promotion was not there every day, and promotion policies in different city, different shops are different. does not mean that we do not control the pricing rules, but not synchronize all of the country's shops, different time not in sync. "said Sun Weimin, this complex market operations can not move to go online.
In addition, consumers may have Suning web store prices bid was cheaper, and used to shopping malls optimistic they want appliances to buy online, so Suning Online Shopping Mall will become a part of tie line sales, but This is clearly not the original intention of Suning.
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