Vodafone Essar – 3D Theater System – 3D Cinema System Manufacturer
Previous brands
Initially around 1995 it was called “MAX TOUCH”…then around 2000 it was ORANGE….. In December 2006, Hutch Essar re-launched the “Hutch” brand nationwide, consolidating its services under a single identity. The Company entered into an agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007.
The company used to be named Hutchison Essar, reflecting the name of its previous owner, Hutchison. However, the brand was marketed as Hutch. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group, the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007.
On September 20, 2007 Hutch became Vodafone in one of the biggest brand transition exercises in recent times.
Vodafone Essar is spending somewhere in the region of Rs. 250 crores on this high-profile transition being unveiled today.Along with the transition, cheap cell phones have been launched in the Indian market under the Vodafone brand. The company also plans to launch co-branded handsets sourced from global vendors as well.
A popular daily quoted a Vodafone Essar director as saying that “the objective is to leverage Vodafone Group’s global scale in bringing millions of low-cost handsets from across-the-world into India.”
Incidentally, China’s ZTE, which is looking to set-up a manufacturing unit in the country, is expected to provide several Vodafone handsets in India. Earlier this year, Vodafone penned a global low-cost handset procurement deal with ZTE.
Growth of Hutchison Essar (1992-2005)
In 1992 Hutchison Whampoa and its Indian business partner established a company that in 1994 was awarded a licence to provide mobile telecommunications services in Mumbai (formerly Bombay) and launched commercial service as Hutchison Max in November 1995. Analjit Singh of Max still holds 12% in company.
In Delhi, UP (E), Rajasthan and Haryana, ESSAR was the major partner. But later Hutch took the majority Stake.
By the time of Hutchison Telecom’s Initial Public Offering in 2004, Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India’s 23 licence areas and following the completion of the acquisition of BPL that number increased to 16. In 2006, it announced the acquisition of a company (Essar Spacetel A subsidiary of Essar Group) that held licence applications for the seven remaining licence areas.
In a country growing as fast as India, a strategic and well managed business plan is critical to success. Initially, the company grew its business in the largest wireless markets in India in cities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to establish a robust network, well known brand and large distribution network -all vital to long-term success in India. Then it also targeted business users and high-end post-paid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User (“ARPU”) than its competitors. By adopting this focused growth plan, it was able to establish leading positions in India’s largest markets providing the resources to expand its footprint nationwide.
In February 2007, Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and interests) of approximately US$11.1 billion or HK$87 billion.
1992: Hutchison Whampoa and Max Group established Hutchison Max
2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition
2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai
A ‘You and I’ print advertisement of Hutch featuring Cheeka (dog)
2003: Acquired AirCel Digilink (ADIL ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand
2004: Launched in three additional telecom circles of India namely ‘Punjab’, ‘Uttar Pradesh West’ and ‘West Bengal’
2005: Acquired BPL (Except Mumbai)- 3 Circles, another mobile service provider in India
2008: Vodafone acquired the Licence in remaining 7 circles and has started its pending operations in Madhya Pradesh/Chhattisgarh with its headquarters at Malviya Nagar, Bhopal as well as in Orissa, Assam, North East and Bihar
2008: Vodafone launched the Apple iPhone 3G to be used on its 17 circle 2.75G network.
Hutch was often praised for its award winning advertisements which all follow a clean, minimalist look. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places, with the tagline, Wherever you go, our network follows. The simple yet powerful advertisement campaigns won it many admirers.
2009: Vodafone launched Recharge Online
2009: Vodafone Essar – 1st Indian Telecom operator to receive the Payment Card Industry Security Standard (PCI DSS) certification for its Mumbai operations and launches unlimited SMS offer in Mumbai.
2010: Vodafone emerged as the most admired marketer in India.
Subscriber Base
The Vodafone India subscriber base according to COAI Cellular Operator Association of India as of Sep 2009 was:
Andhra Pradesh Vodafone Essar – 4,826,493
Assam Vodafone Essar – 405,641
Bihar and Jarkhand Vodafone Essar – 1,886,121
Chennai Vodafone Essar – 1,686,454
Delhi Vodafone Essar – 4,466,895
Gujarat Vodafone Essar – 9,001,337
Haryana Vodafone Essar – 2,444,667
Himachal Pradesh Vodafone Essar – 88,506
Jammu & Kashmir Vodafone Essar – 173,518
Karnatka Vodafone Essar – 4,295,557
Kerala Vodafone Essar – 3,729,586
Kolkata Vodafone Essar – 3,219,323
Madhya Pradesh and Chattisgarh Vodafone Essar – 783,129
Maharashtra and Goa (Except Mumbai) Vodafone Essar – 5,889,390
Mumbai Vodafone Essar – 4,756,222
North East Vodafone Essar – 313,479
Orissa Vodafone Essar – 702,385
Punjab Vodafone Essar – 2,560,849
Rajasthan Vodafone Essar – 6,180,390
Tamil Nadu (Except Chennai) Vodafone Essar – 6,183,793
UP(E) Vodafone Essar – 8,176,771
UP(W) Vodafone Essar – 5,107,985
West Bengal (Except Kolkatta) Vodafone Essar – 5,966,755
Total Subscribers:- 82,846,046
The total is Vodafone Essar 78680291 i.e. 24.05% of the total 344487458 GSM mobile connections in India till September 2009.
See also
Vodafone
Vodafone market share
Symbian
References
^ Battelle, John. “Vodafone in India Employee Database”. Vodafone. 31 March 2009.
^ “Vodafone Essar Ltd: Vodafone India Mobile Communications worldwide”. Vodafone.in. 2009-03-31. http://www.vodafone.in/vodafone/Footer/pages/aboutus.aspx. Retrieved 2009-05-01.
^ “Vodafone India revenues rise despite tariff war”
^ “/ Companies / Telecoms Investors welcome Vodafone deal”. Ft.com. http://www.ft.com/cms/s/7eaef850-b9e3-11db-89c8-0000779e2340.html. Retrieved 2009-05-01.
^ “Hutch is re-branded as Vodafone” (htm). The Hindu. http://www.thehindubusinessline.com/catalyst/2007/10/04/stories/2007100450010100.htm. Retrieved October 04, 2007.
^ “Vodafone launches unlimited SMS offer in Mumbai” (HTML). liveMint. http://www.livemint.com/2009/12/29234100/Vodafone-launches-unlimited-SM.html?d=2. Retrieved Dec 29 2009.
^ a b “Cellular Statistics as of 2009” (doc). Cellular Operators Association of India. http://www.coai.com/statistics.php?val=2009. Retrieved 1 October 2009.
External links
Companies portal
Official site of Vodafone India
Official site of the Vodafone Group
Vodafone Tariff
Vodafone Recharge Online
BlackBerry from Vodafone
Hutch/Vodafone’s Creative Television Commercials
Vodafone Blackout Days
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Vodafone Group
Corporate directors
Sir John Bond (Chairman) Vittorio Colao (CEO) John Buchanan Andy Halford Michel Combes Alan Jebson Samuel Jonah Nick Land Anne Lauvergeon Simon Murray Steve Pusey Luc Vandevelde Tony Watson Philip Yea
Subsidiaries
Albania Australia Czech Republic Egypt Germany Ghana Greece Hungary India Ireland Italy Malta Netherlands New Zealand Northern Cyprus Portugal Qatar Romania Spain South Africa (Includes DR Congo Lesotho Mozambique Tanzania) Turkey United Kingdom
Joint ventures, affiliates, and investments
China (Mainland) Fiji France Kenya India Poland United States
Partners
Afghanistan Armenia Austria Azerbaijan Bahrain Belgium Bermuda Bulgaria Caribbean Chile China (Hong Kong) Croatia Cyprus Denmark Estonia Faroe Islands Finland Guernsey Honduras Iceland Japan Jersey Latvia Lithuania Luxembourg Macedonia Malaysia Norway Panama Russia Samoa Serbia Singapore Slovenia Sri Lanka Sweden Switzerland Taiwan Thailand Turkmenistan Ukraine United Arab Emirates Uzbekistan
Fixed, Broadband Networks and Trademarks
Arcor Neuf Cegetel ihug Vodafone at Home/Vodafone Casa
Products and services
Vodafone live! Vodafone Mobile Connect USB Modem Vodafone 716 M-Pesa Wayfinder Betavine Vodafone Directo (Portugal only)
Sponsorship
McLaren UEFA Team Vodafone
Miscellaneous
Vodafone market share Cheeka AirTouch Mannesmann
Annual Revenue: 41.02 billion GBP (2009) Employees: 79,000 (2009) Stock Symbols: LSE: VOD, NASDAQ: VOD Website: Vodafone.com
Further information: Vodafone market share
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