it’s more of “a mental age”, and as long as you’re interested in fashion
Later, I compliment Lundgren on her lovely feminine maroon-layered dress, la femme designer prom dress 13274 and it’s from H&M as well. And here’s the infuriating thing about H&M (though it’s really a very smart strategy). Unlike some other brands which insist on having the same look everywhere for brand image, H&M cleverly shifts its “red area” (fashion hot spot) every few weeks, and every store is unique as it showcases different items at the window display.
Just when you think you’ve got the current collection nailed, you spot something different and you’re enticed to step in again.
“The key to our success is the business idea: Fashion and quality at the best price. Regardless whether you’re a designer, buyer or whichever department you’re in, it’s always kept in mind. We’re very customer-focused as they are our bosses – we constantly listen to what they want and their needs,” says Johansson.
When asked, she says H&M has no specific age target, it’s more of “a mental age”, and as long as you’re interested in fashion, you fit the bill. Some customers were teenagers when they started with H&M, and they’re still with the brand decades later.
Inspirations come in many ways – Johan-sson and her team pick up notes from travels, fashion classics la femme prom dress in gold proferred by Paris, Milan, New York, London and Tokyo, textile fairs, street fashion and exhibitions.
“We try to look out for trendsetters, what’s popping, vintage looks, what’s happening at music festivals. The Internet is getting more important as are catwalk shows, but these are more of a confirmation of what we know is out there,” she says.
“Celebrity inspiration is also important, as well as what bloggers are saying and old-fashioned sources such as music, magazines, movies and costume dramas (such as Mad Men).”
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