07 States United States Global Forum Calls for New appliance manufacturer relati
April 15, China's top consumer electronics event?? 2007 States United States Global home appliances Forum held in Beijing. This forum is organized by GOME, Boao Forum, jointly CCTV China work together to build the theme "together vendors, innovative appliances quality of life."
Forum pointed out that the Chinese household electrical appliance industry has the resources between firms from the concern began to shift attention to consumer demand. Elite appliance manufacturing and home appliances chain in the game, to form a unique pattern of Chinese home appliance industry, and as individual consumers, differentiation, diverse needs of increasingly significant, and the electrical functions of the family changes to the information appliance market place changes. In the new market environment, both manufacturing and distribution channels, there are re-shaping the business model, re-positions.
States U.S. Calls for New vendor relations
Participants that, in meeting the cost of goods consumers are buying the premise of the best efforts should be made to improve supply chain efficiency and reduce duplication of investment in waste of resources. Rely on effective, reasonable profitability, and industry to develop healthily.
This forum, Huang Guangyu of GOME leaders emphasized the need to "work together manufacturers, mining industry profitability space. He said that as long as the vendors work together, a reasonable division of labor?? Such as vendors of information technology docking, build a large logistics base, differentiation product development, and differentiated services, etc.?? these links effective combing and integration, supply chain efficiency and product flow faster, the whole supply chain will create space for at least 2% of net profit. This is the solution to the current conflict manufacturers the essence of the most effective. China's home appliance industry profits should be through conservation, innovation, efficiency, differentiation, and meticulous management to achieve.
It is understood that the information system the U.S. has a new round of transformation, achieved through the B2B system, and many manufacturers docking information system to achieve information sharing between the two sides, effectively reducing the cycle to respond to customer needs. States United States in 2007 will open ERP system suppliers in order to achieve information sharing, thereby enhancing consumer analysis, and timely grasp the various consumer groups. At the same time building and improving the functions of call centers, in active service on the basis of customers, customer information point to point through the direct collection and feedback at any time insight into changes in consumer demand.
Insiders pointed out that in the supply and marketing the "natural but inevitable" conflicts, the Chinese appliance manufacturers, and home appliance chain channel for common ground to achieve a common Chinese good strong home appliance manufacturers. But the face of "appliance power," the dream of home appliance industry, take on the responsibilities to create "Chinese values" of the responsibility, indeed a long way.
Links Gome's new action
Forum the day before, the country's major cities will be the United States announced a breakthrough for deeper cooperation with operators, while major cities across the country to establish cell phone shops, and set a sales target of 19.8 billion yuan, won more than 10% of the overall mobile phone market share, which means that the country intended to expand U.S. market share in mobile phone sales.
Addition, Gome, Yongle also combined with Haier, Sony, Hisense, LG and other well-known appliance manufacturers signed a total amount of nearly 12.0 billion purchase large orders, this opened, "51" golden week sales battle.
Another report, the U.S. is no longer the country in 2007 to new stores as the main mode of growth, but by network optimization, adaptation and refinement of store management, and constantly improve the viability of a single store and channel their competitiveness. According to the consumption pattern of different regions will be subdivided into flagship stores, standard appliance store, supermarkets, shops and professional electrical appliance stores four forms in order to conduct strategic planning and layout of the image display planning.
This forum, Huang Guangyu for the first time made public the country the United States decades of development planning: the next five years, Gome Group will become the world's largest home appliance chain enterprises, in the next 10 years, the country will be the United States the world's first and most outstanding home appliances chain.
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