Digital printing to survive – digital printing, printing – screen printing speci
With the U.S. economy slows, many printers are doing a good job of tightening their belts in the coming year to prepare for tough times ahead. Experts are calling for slower economic growth, the industry will in the coming months to see the emergence of more cases of corporate mergers. The reason why a lot of printers listed sales because they can not achieve the desired sales, not the use of advanced techniques and procedures, and has never been in the financial sector had its own reorganization, sooner or later it will close down my business, out of history stage.
However, some of the more favorable the printing industry, the good news. As to those shut down the edge of printing, many customers have to find new printing plant, so that survivors also have to improve printing factory sales and new customers to the opportunity to show their worth. Printing customers still have a very strong demand, and with the choice of the reduction in printing will be able to survive better control their procurement process.
Pricing Why are there so many printing will be shut out of business? Many enterprises are inadequate funding and business do not exist the problem of saturation, and they often sell itself as a low-cost producer of ordinary consumer goods, which directly led to the failure of its marketing strategy. When consumers begin printing from surviving there when the procurement of printing services, but also want to do this to pay higher prices because they have realized one printing only in the premise to make money selling high quality products and services. Professional print buyers have organized their members Printbuyersonline.com conducted a survey that 60% of respondents considered the price of printing in 2008 than in 2007 increased by 3% (subject to paper, energy and other costs of ), 17% of the respondents believed that print prices rose more than 6%.
Printing printing customers will continue to bargain, but they apparently do not have much bargaining room, because the implementation of the policy of printing low-cost market have been eliminated. Left to the printers need to develop a more profitable price system. Customers who have seen what happened to those cheap printers?? They took to the road of death.
Who can help customers ease the pressure, to meet the challenges of the printing press will have a higher value, but customers are willing to value-added services and products are profitable to pay higher prices.
Use of new technologies The reason why some printers
be eliminated because they did not learn to use new technologies and new methods. If you can not find printing companies streamline the procurement process or a printing method to improve production efficiency, then before them is a dead end. Many regard the failure of the printing business responsibility to their customers, claiming they failed to convince their customers to use new technology, or customers who do not see some of the new method the value of the reserves.
Printbuyersonline.com In another survey, respondents are asked to print service providers on the efficiency of communications to sort the results, 75% of the respondents considered their print service providers in this area be improved. From this point of view, not the customer does not need new technology, but the printer did not clearly explain the value of new technologies, or never even told them about these new technologies.
Survived printing should walk in front of customers, show them the value of new technologies. The new technology not only can simplify the client's procurement procedures, but also give them better service. But see the substantive effect, customers are not easily change their working methods.
Printing can give more value to new technologies. They allow customers to see through the presentation reasonably can prepare a printed document workflow easier and faster. If the customer decided to adopt new technologies, printers are able to reduce their prices; but if customers decided to use the original technology, it will create some trouble to the printer, and extend the production cycle, so doing, they their products will also pay a higher price. Printers need to use new technologies and the effect of new procedures to convince clients to allow them through the use of these technologies to simplify the print procurement process.
Avoid the trap of commercialization Many companies want to come out of recession by selling their own fate. In order to win customer orders, they put more money into operations to sales and marketing work. This means that with the increase in advertising, they will print more marketing materials and messages.
Printer to print those who should avoid the common price-sensitive consumer goods, and more to produce that can help clients sell more products, high value-added printed materials. The new technology allows printers to provide customers with short version of high-quality color advertising and marketing materials, and provide them with substantial return on investment. With most of the printing of the work efficiency, small companies can afford the cost of a one to one marketing. Variety of network solutions for the emergence of printing, such as: personalized web pages and variable data printing for customers to create a reason to increase printing capacity. The customer's eyes, printed materials will have more value, they are willing to pay a higher price.
Many printers are currently in the forecast for next year's economic situation, as it allows them to act more quickly to help customers overcome the current difficulties. To do this, printing not only to use reasonable pricing to our customers demonstrate their own business and technology the value, but also concerned about the practical needs of our customers so that they can in difficult economic environment, improve and maintain their own sales.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as potato chip slicer , steam jacketed kettles.
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