Appliances to the countryside: 10-year warranty service can crack defects – home
Chinese home appliance industry matures, however, after sale
Service High costs and other issues continue to plague consumers and operators. Recently, Meiling
Refrigerator Solemnly declare the external: their
Appliances to the countryside Fridge to implement the "10-year free warranty" service, that is, the implementation of major components for 10 years free warranty service, which not only started before the "51" small household appliance market battle for the Golden Week a "first shot", but also to ultra-long warranty covering the wide range of products which cause the appliance industry, "Earthquake."
"10-year warranty" is a show or hype? Business costs will be borne by the warranty and how much? It can crack the appliance service deficiencies that "stubborn" it?
Appliances secondary spread "revolution"
To stimulate domestic demand, household appliances market is a "second popular revolution", in the city, due to the upgrading of appliances face the peak of the market showing a "second popular revolution" more technologically advanced, energy saving, stylish, greater capacity or size in the high-end products will be the first choice for urban families. In rural areas, by the state, "subsidies for home appliances to the countryside" policy influence and development of the rural market, ushering in era of universal access to home appliances, in addition to
TV , Refrigerator, Washing machine , Mobile phones, but also increased the air-conditioning, water heater, induction cooker, microwave oven a total of nine categories such as home appliances to rural areas in 12 varieties, more choice for consumers.
At the same time, rural consumers not only pay attention to product quality from the good or bad and use, are more concerned about the service from the level of the product, if affordable, is a sound service network. Thoroughly understanding this service "defects", dare to let go and attack domestic brands, product after-sales service to implement a comprehensive major escalation.
Rising domestic service upgrades It is understood that varying lengths of different life of home appliances, TV, air conditioning 8 to 10 years, washing machines 8 years
Water Heater 8 years, gas water heater is 6 years. The normal life of the refrigerator for 12 years to 16 years, taking into account factors such as upgrading the 10-year warranty will mean lifetime warranty. With the growing use of life, the later
Service The high cost is raspberry, industry veterans said the 10-year warranty costs refrigerator accounts for about 2% of the total amount, which is almost the equivalent of sales profits.
Why successive launch of service to upgrade domestic brand strategy? Person in charge of a home appliance store, is entirely due to domestic brands in recent years in technology and product quality achieved is enhanced greatly. From
Flat Panel TV , Refrigerators, air conditioners, stoves and other appliances cigarette category sales data, domestic brands occupy a considerable competitive advantage.
Service commitment to honor is more important than
China Consumer Association, said the Deputy Secretary-General Wu Gaohan, household electrical appliances often there are two aspects of "defects" and the other manufacturing defects that product quality problems, and second, service deficiencies, that services are not standardized, not convenient, cost of maintenance excessively high. Therefore, it requires operators to increase service awareness and service. Enterprise launched higher than the national "three guarantees" standards of service, not only relieve the worries of some consumers, but also can promote the level of service to enhance the entire industry.
, However, some consumers have expressed concern, worry free service enterprise committed to the long hard cash, there is strength and integrity of the enterprise have to be realized. At the same time does not exclude that some companies take the opportunity to speculation, some companies had already launched a similar promotion of long term free service, eventually die a natural death.
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