Experienced CEO Helps Executives and Aspiring Executives Understand

1888PressRelease – Robert J. Haworth’s newly released book Smell the Bacon, Charlie! is ideal for business schools, colleges and executives.

ST. GEORGE, Utah – With almost 40 years of experience as a management consultant, entrepreneur, CEO and college professor, Robert J. Haworth is sharing his knowledge to help executives and aspiring executives understand the real-world mechanics of organizational change for businesses large and small in his newly released book Smell the Bacon, Charlie!

The book combines Haworth’s corporate world experience with his classroom experience. Smell the Bacon, Charlie! is easy to read and draws on his years as a professor with a conversational yet instructional tone. He guides readers deftly through his wealth of knowledge on organizational change, including why it’s important and how to achieve it. This book addresses serious organizational change topics in a light-hearted and faced-paced style. As Robert states: “My goal is to write impactful, but easy-to-read business books, that an executive can finish in its entirety and take pages of notes to share with their organization, in the time it takes to board a plane in New York and land in San Francisco.”

“If you think that you’re going to be doing business in three to five years the same way you’re doing business today, well, that’s surely a going-out-of-business strategy,” Haworth explains in chapter one. “In today’s fast-paced business world, organizations must change to stay competitive or even relevant.”

Don’t think that this is just another boring business book on implementing change. When people read this book, they will feel they’re in Robert’s office, or maybe his classroom, and he’s talking directly to them (or as in the book, Charlie, the organization’s CEO) about the things they need to do, and do right, in order to successfully move their organization through the change process. But readers can be assured they will not be bored. When the reader finishes the chapter “Eggs & Bacon,” they will move onto the next chapter “The Burning Oil Platform: JUMP,” and then on to the next “Let’s Wash That Rental Car,” and so on. They will enjoy the read while learning critical organizational change requirements that they can start using … as soon as they land in San Francisco.

Haworth has retired from two highly successful careers and is now embarking on his third as an author. His first career encompassed three decades as a management consultant working with large, complex organizations on major organizational change initiatives. These included implementing new technologies, business processes and business model improvements.

“When you’re running a consulting firm, your days are focused on client management, filling the sales pipeline, hiring and working with your team and trying to keep one step ahead of competitors. There is no time for reflecting on what you’ve learned. But, when you’re in the classroom working with incredible young adults and teaching them important business subjects and telling those amazing stories, well, then you have the time to reflect on what you’ve learned and, yes, think about the books you want to write,” added Haworth.

Smell the Bacon, Charlie! is the ideal book for business schools and colleges and any executive considering taking the leap toward organizational change and renewal. The book is currently available on SDP Publishing Solutions, Amazon and Barnes and Noble.

For more information, visit robertjhaworth.com.

About Robert J. Haworth ─ Robert’s first career encompassed three decades in the business world. After earning his MBA, he worked for several large, global consulting firms before starting his own company and successfully growing it to national prominence. Robert worked with large, complex clients on major organizational change initiatives throughout this successful business career. These projects included strategic planning and the design and implementation of new technologies, business processes and business model re-alignments. During this three-decade consulting career, Robert has been inside more companies than he can remember. (This has nothing to do with memory loss, really.) Within these companies, he worked at every level and with all types of people, as he says, “From the receiving dock to the board room.”

After selling his company to a British firm, he embarked on his second career as a college professor. He taught the topics that he is passionate about and what he did in the real world, including business management, strategic planning, and entrepreneurship. Robert tells people that, though he loved his consulting “gig,” being in the classroom with his students from all over the world was the highlight of his career. His students must have thought the same because the business school senior class voted Robert their favorite professor year after year.

Now, Robert is beginning his third career as an author.

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