Analysis of the Yangtze River Delta market, sliding door cabinet falling instead of rising prices – sliding door, the market price – Building Materials Industry
A full pack light of the company, you can step on the shoulders of others make big money, before a shift is hard to imagine doing business can be done on a million doors the size, it now appears it is completely possible.
Yangtze River Delta market strong Cabinet The relative shift gate Home Other sectors is relatively new industry, industrial development less than a decade, real development is five or six years time, enterprises with certain scale up, how the enterprises bigger and stronger is placed in the enterprise the issues at hand. As early as five to ten years ago, the entire cabinet sliding door better than the present market situation, the market volume, critical consumer market is not high, most consumers are seeking a form. With the rapid growth of Chinese economy, Shanghai, more than 10% for ten consecutive years of growth, cabinet sliding door industry experiencing multiple pressures: increased costs of capital, property malaise, affordable housing increases, prices of raw materials, which are tested developed with this emerging industry.
"Until now we have China, especially the Yangtze River Delta area, is still a very good economic areas, economic underdevelopment of the regional market is not so much. Although the cabinet industry, we now have five, six hundred companies, but Tan Dao China Tan Dao Yangtze River Delta, Tan Dao Shanghai, there are still some markets. we are in Decoration Peak of the market, so when we complain, lament that difficult to do business when, in fact not the case, the opportunity is still there. "
Although the market by the domestic and international environment, the competitiveness of enterprises, Shanghai Research Center Fan Lingen continue to believe that the domestic market in particular is located in the center of the Shanghai Yangtze River Delta market, with considerable market space, the industry outlook should be long-term to the good.
Brand innovation space to expand the industry
"Cabinet, wardrobe and matching the industry is not advanced, as long as the carpenter who can bring home a wardrobe, cabinets, doors are good, and this obviously is not good, if the encounter would be a good carpenter his own style. so slowly factory, industrial definitely a trend, an industry developed, and industrialization of the developed, industrialized, the brand also will be developed. "Fan Lingen that the industry itself Jiugen brand building are inseparable, a lightly-oriented enterprises, can make big money standing on the shoulders of others, previously hard to imagine to be a sliding door can do a million, it now appears it is completely possible.
Sliding door cabinet is not particularly high threshold for the industry, by the particularity of goods, now the country does not have a brand can do very sound. "Shanghai when the top manufacturers more than 700, there is no brand, so industrialization, the brand influenced by the relatively large market." Homemart cabinet Purchasing Managers Yuguo Xiong said.
Brand is double-edged sword, but well, service and brand value are displayed, is also very easy to do well against the brand itself. How to improve brand awareness, avoid conceptualization, to implement brand and service is the key.
States Building Project Materials Inspection Center Deputy Director, Shanghai Building Materials Quality Supervision and Inspection Center and member, deputy director of Ren Louming just think that word of mouth among consumers can be good to expand the brand awareness, while doing Advertisement Is one way. Positive publicity is a better way to Appraising Government, including the famous Shanghai, government, industry awards, are an important way to increase brand awareness one. "I want to say is damaged reputation is easy to do. One is due to poor product quality caused by the media attention, the adverse impact of large reaction; other consumer complaints also have negative effects." Clear floor Gang said.
Falling instead of rising market prices
Cabinet manufacturers profits continue to fall, market competition, the other is price competitive with the market, the degree of improvement, including labor costs, raw material price increases, so prices are now rising trend.
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