2009 Air Purifier Product Strategy observation
Air purifier purifying effect according to the functions and 2,000 yuan respectively, from 2000 to 4000 yuan, 4,000 yuan to 5,000 yuan a few grades, and 2,000 yuan more than the domestic brand, the more prices go up, the more domestic brands thin.
Air Purifier: Experience extraordinary "net" community?? 2009 Air Purifier Product Strategy observation
Environmental pollution is increasing with the city, in the noisy
Steel
To find the forest, "one of" pure land for themselves to create a high-quality
Home
Environment, the majority of the city became the most simple and most practical ideas. Thus, with the home environment is closely related to the air purifier will have a useless product. From Europe and the United States, Japan and Korea many domestic brands to foreign brands of air purifiers decorated colorful market.
A time when
Decoration
Season, it is air purifier
Sell
Season. "Electric" reporter on a tour of major home appliances stores found that the air purifier market in the former occupy the low end of the domestic brands, foreign brands account for the phenomenon of high-end, it seems that changes are taking place a little.
It is understood that the price of air purifier to determine the main factors: the quality and effectiveness of the compliance in the premise, in addition to the important indicators for space, performance value should generally be to purify and gas removal efficiency as a crucial indicator of The larger the performance, the higher its price; Then there is the cycle of air flow, the product refined level, mute level, intelligent and so on.
2000 yuan: The domestic brand is the leading
Reporter visited the store found that the retail price of 2,000 yuan in the air purifier products marketplace, and this price segment is primarily dominated by domestic brands. Reporter noted that price segment products into a relatively single most functions, especially less than 1,000 yuan of products, generally only have a cleaning function in addition to taste, do not have the addition to aldehydes and other functions. In addition, the product applicable to the majority of the 30-square meter area.
Domestic leading air purifier brands?? Asia have many models in this price segment, such as KJG Series, KJF series of certain models, these models contribute to the high rate of market sales. According to Beijing
Suning
Electric air purifier Huilongguan store sales personnel, these series of air purifiers cost-effective high price of 998 dollars which KJ130A selling very well. In addition, representatives of both sub-products "decoration Guardian" series also has a section in the price, that KJF2801 guardians of children, priced at 1,980 yuan. The product is suitable for an area of about 30 square meters, in addition to decoration pollution, purification, humidification than any combination of three functions, a significant indicator of its purification, using 12 hours, you can reach down 92% formaldehyde, benzene, 99% decline, down 82 ammonia % effect. Priced the same as 1980 yuan a KJG3001 Asia are quite conspicuous air purifier, for an area of 70 square meters, more than 90% removal efficiency. The product features a very prominent, with multi-layer filter layer: adhesive layer of cotton filter?? Can filter more than 20-micron range of pollutants, and can be washed repeatedly use; HEPA filters?? Advanced and efficient air purification materials, grain diameter of 0.3 microns particles at higher or lower removal efficiency was 99.9%; catalytic activated carbon adsorption layer?? activated carbon to the air of toxic gases, such as a strong odor absorption capacity; 360-degree circular structure design to achieve all-round purification, can be any place without affecting the purification efficiency.
Yuan in 2000, this price segment, the U.S. air purifier in which only two ranks, that is Realm guards series of two products KJ15F-NT and KJ10F-NM, their prices were 1,678 yuan and 859 element. According to reports, both lower prices, mainly in the dust with only, in addition to purification function smell, do not have to remove the decoration pollution function; the same time, its application to small area, only 30 and 15 square meters.
In addition, Philips Air Cleaner AC4052 and AC4054 priced at 1,650 yuan and 1,688 yuan. The reason why these two products are relatively cheap, the main reason is also applicable to smaller, are 20 square meters. However, its purification more powerful, more than 99.7% particulate removal efficiency, disinfection efficiency of 99.9%; but the gas removal efficiency is relatively low, AC4052 formaldehyde, benzene removal efficiency was 80% and 77.6%, AC4054 to In addition to relatively high rates that were 89.6% and 83.9%.
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