Free antivirus software Jinshan heating up again the topic of "surprise att
Recently, two major security vendors sudden outbreak of war of words, so "antivirus software that should not be free" heating up the topic again.
However, this war of words is no longer the main characters and 360 Rising, which replaced the Jinshan and 360. October 20, announced that 360 permanent free antivirus software after the official release, many people would guess, has always been depth antivirus industry must Make Waves.
But no one imagined that the old enemy Rising 360 remain silent, but rather former ally Jinshan suddenly launched an attack, two security services co-operation in just a few months after the abrupt end. Jinshan
Why? 11 24, Jinshan distribution network shield 3.0, for this war of words broke the tense suspense: always considered itself "nice guy" in Jinshan reason postures, firing a statement stir Jinshan network shield and 360 safe browsing device compatibility issues, was originally prepared for this product before release show, while 360 of the free antivirus for a must to fight back.
Media exclaimed, facing hundreds of battles in the 360, Jinshan adventure called the public relations plan.
Sudden war of words? War of words originated in Jinshan employee's private blog.
11 19, Jinshan News spokesman Li Tiejun, 360 in the personal blog publicly accused malicious competition, and directly as a "rogue" in the name of strong words. On the same day, Jinshan official BBS also issued a report on the "360 Golden Hill network security shield shield the browser," the announcement. Jinshan
face sudden attacks, the 360 a little stunned: "Gold Mountain at its own procedures that led to 360 safety defect occurred after the collapse of the browser, on the one hand to recognize the Peak program has an error 360, for 360 with the changes and promised to update as soon as possible version; the other hand, is not declaring war, suddenly in the media launch of the 360 attacks, and wave after wave, apparently come prepared, which makes us extremely surprised. "Xiang-Dong Qi said.
The next three days, the two began to confront each successive release a public statement: 360, said Kingsoft's 360 browser software error caused the collapse, so the test version to be screened, for 360 blame Jinshan intention to promote the free antivirus retaliation; Jinshan statement in the successive Jinshan network constantly promote their shield.
"No permanent friends, only permanent interests." Jinshan and 360 against each other is not surprising, since the 360 let go for free anti-virus line, had already earned hundreds of millions of hard cash and the annual anti-virus vendors to stand on the opposite side. 360 Xiang-Dong Qi, president contrary to expectation that the Jinshan suddenly launched their partners "surprise."
Free antivirus to blame? Jinshan and 360
dispute whether the product or business model of the collision? Kingsoft
careful analysis of the business, the most money game, followed by virus, last year on revenue of 201.4 million yuan, nearly 100 million yuan net profit. The Department of Kingsoft's lifeline in the online channel, cable channels under the boxed version is far weaker than the Rising power, Kabbah, in the enterprise market share is minimal.
That is, the face of the impact of 360 free anti-virus, Kaspersky Rising and offline channels can be at least revenue, Macfee, as Symantec, Trend Micro specializes in the enterprise on the market, Rising in the enterprise market Similarly, the strength of the Jinshan no other way to resolve the impact of the network used to download the version of Kingsoft main consumers, the destruction is the most free.
Not hard to imagine, when the official release 360 permanent free antivirus software, even though 360 is still proxy the Duba customized version of the sales, the relationship between the two has already begun to change. 360, according to the disclosure: "permanent free anti-virus official release, the online suddenly emitted a lot of attacks, verbal abuse antivirus 360 posts, we thought it was started by the Rising, the result is surprised to find, some of which had made too many post ID Jinshan articles touting its behind the who is self-evident. "
On fire a few days before the two sides, 360 Jinshan virus into the virus beyond just announced the top three, this may stimulate the rapid and Peak 360 important factor to break.
Finally, in the 360 free anti-virus one month after the violent expansion, stand on the edge of the Peak began a positive counter. Appears in Jinshan, and 360 through the war of words, if shield allows rapid upper Jinshan net loss of 360 online channels may be such a pity insufficient.
Sword go the wrong front of the Golden Hill succeeded in public relations on the attack, but ultimately the success of a product is able to grasp customer needs. Kingsoft face test is just beginning.
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