List of pharmaceutical companies, or to change the cheese touch agent commission
In recent years, various sectors of the Medicine The role of the agents there are many disputes. Since mid-August
essential medicines list (primary part) after the introduction of the focus of widespread public opinion concentrated on the impact on hospitals and pharmaceutical companies. In fact, the agents of this special interest group of the directory no less than two.
Industry, said the introduction of some directory, making the target market will be set at 30% of the primary agent within the pilot Sell Volume or reduced over 50%. Therefore, the agent of the most important response is to form a united front and enterprises to ensure successful and actively seek directory "added to" variety, and even pharmaceutical companies may be implemented on the agent "commission system" management situation.
Rural market: sales or half Pharmaceutical agents Mingrui
Jiang Xiang Tai Qin said the greatest impact by the directory is the target market and community medical institutions in rural agents. "In particular, the target market in the 30% of the experimental range, there may be more than 50% sales decrease."
Mingrui Qin stressed that even if the agency's products into the catalog can not be happy too early, the national uniform pricing, even if sales growth is also no guarantee of profits. Shanghai Haihong this
Pharmaceutical Marketing Manager Chen Yang Changshun analysis included 102 Chinese patent medicines Traditional Chinese medicine 27 exclusive species, covering 26 manufacturers. Exclusive varieties of Chinese medicine formulations 22, covering 22 manufacturers. These exclusive varieties of business agents, will undoubtedly be the biggest beneficiaries.
Despite increasing competition, growing national policy intervention, but the agent's position and will not disappear. Yang Changshun said in the pharmaceutical chain, the agent is a gray invisible, they play a role in the promotion of all sectors of operation. More than half of China's pharmaceutical companies do not own Marketing Team, so agents is essential.
High-end market: market may shrink Yang Changshun that, in the absence of other measures supporting the former, the doctor is very easy to circumvent the policy?? Only on the basis of the existing prescription, an additional essential drugs blindly. In this case, the goal in high-end market sales agents in various games in an indifferent manner. Only when the gradual implementation of the comprehensive package of measures, the sales of essential drugs will be truly "blowout." Basic drugs in both secondary and tertiary hospitals, using the ratio set at the amount of high-end market will affect the plate. Therefore, the target market for high-end agents in the future will be faced with shrinking markets.
Hubei Han Yonggang agents said the choice of future products in the agent, the agent who will certainly increase the essential medicines list for the product.
Agents: hopes to add directory In addition, although the Ministry of Health and other departments have jointly signed by six "on Further Regulating the Drug centralized purchasing of medical opinion" will "bid by the wholesale business" to "drug manufacturer bidding directly," but in fact, tender often by the dealer do it.
The implementation of the national essential drugs system comments on "add to" the content to the products into the catalog of the agent who is not a glimmer of hope.
Han Yonggang forecast, "add" part will account for about 5% of the total drugs, and local governments will be left to local business opportunities. He even believes that the government loosened the "hole in the" after, perhaps in addition, the grass-roots "fully equipped" may also be under the financial situation of the local government some flexibility.
He also said that agents of the team after the medical reform will be focused, do not rule out a few large agents monopolize the market, while phasing out the possibility of small agents.
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