Difficult to be adjourned to the advantage of home appliances brand collective G
International
Mobile
Most of the communications giant has a strong industrial background, domestic mobile phone companies more than half have a household electrical appliance industry background, R & D lag and lack of innovation, so that the disorder in the domestic appliance industry
Competition
Be "copy" to the mobile phone market.
Appliance department wants do something in the mobile phone industry, in addition to policy, market conditions and other objective factors, its own R & D, "" ability is perfect, is the real internal.
Last week, the mobile phone industry in the New Army
Oaks
In Nanjing, announced the "White Paper on China's mobile phone costs," pointing
Foreign brands
Mobile phone profits, and to a high-end mobile phones Oaks, for example, anatomy of its foreign brands of similar models cost only one-third of the price. Elements in the appliance industry with good long speculation Oaks, although the re-manipulator move from suspected, but the industry think this is a signal: in the home appliance enterprises gathered in the domestic mobile phone industry, a new round of knockout, has begun .
Get together diverse
According to statistics, as of the end of September 2005
China Mobile
More than 377 million telephone users, and the number of fixed phone users the gap continues to widen, reaching more than 3200 million. As the home appliance industry competition into the mature, declining profits, rapid growth in mobile phone industry, market demand and high
Sell
Strong corporate profits attracted the attention of home appliances. Approval system implemented in the mobile phone, at present,
Changhong
,
TCL
, Amoi,
Haier
,
Konka
, Oaks,
Hisense
,
Skyworth
And other household electrical appliance enterprises have gathered in phone industry, home appliances department has become the power of the mobile phone industry can not be ignored.
Mobile phone industry is a huge market and the value of space, far more than the existing
TV
Market space. Home appliances, communications and IT convergence trend in the three industries is also a collective appliance line "phone impulse," an important driving force.
Industry, said sales in recent years, a huge domestic appliances business. General business has several billion in sales, business sales are larger than 10 billion yuan. While profits have gotten home appliances market competition, the channel pressure diluted, but sales are still brought a huge cash flow. In the home appliance industry to speed up the pace, while cash flow for enterprises looking for export financing inevitable. As the mobile phone industry, nearly 100 million annual consumption, the next huge market space. The home appliance industry itself, due to the development of competition for many years, has been basically stable market share, companies are very difficult to a higher level. Therefore, the diversification inevitable.
However, the road mobile appliance line is not as flat as their imagination.
2003, the
Domestic
Mobile won half of the time to Konka representative "appliances department" mobile phone companies in a number of occasions that the future of the domestic mobile phone market as surely as the color TV industry, only ten percent of the high-end market is occupied by foreign brands, most other markets are several mobile phone enterprises pie. The fact is, the current share of domestic mobile phone market fell from 54%% 37%%.
Early entry into the mobile phone industry in the TCL, Amoi, Konka and other household electrical appliance enterprises have recently issued a public notice, due to the mobile phone business
Operate
Loss of a significant negative impact on the company interim results are different degrees of loss. Although the various losses for different reasons, but the home appliance industry has become the overall situation is not optimistic about the facts.
Technical control of the future
"Do not say that the technology was relatively low home appliances business, even
PC
And other high-tech enterprises to enter the mobile communications industry, there will be many technical barriers. "Some of the home appliance industry is not optimistic about developments in the field in the phone system, that technology is one of the biggest obstacles.
Although the appliance department before entering the mobile phone industry, have many years background in appliances, brand, channel,
Client
The market has its unique advantages, but to enter the mobile phone industry, the appliance department to face mobile phone R & D, technology
Integrate
Constraints such as high threshold.
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