Gps Navigation Industries Or Will Be Renewed Auto Market Continues Heat Matthew
Domestic Car Industry, market analysts generally recognized in 2008 as the performance of the Chinese auto market early the imagination. So in the January 2009 car Sell Somewhat warmer conditions, the experts are still on the 2009 full year sales forecast results not improper. But in fact, as the government issued a number of revitalizing the auto market policy, trying to revive the Chinese automobile industry; while domestic enterprises are also many cars trying to through increased Navigation System configurations to improve value-added products. In this environment, based on past experience, navigation industry may be rekindled hope for the automotive market enthusiasm.
GPS Navigation or will become the savior of renewed enthusiasm automobile market
Demonstrate to domestic consumers often “concept” of enthusiasm. I remember in 2004, the outbreak of the Chinese auto market experienced after the growth slowed. So manufacturers began to use some Electronic Control system to attract consumers recognized, such as ABS, ESP and so on. While these consumers did not understand the ins and outs of electronic systems, such as ABS does not understand the principle and effect, and even some of the user that the “ABS can reduce the braking distance.” But consumers have shown this is “buy it” habits. As a result, these terms not only promotes the sale of vehicles, has increased consumer brand recognition, auto sales have continued to 2007 ushered in a new round of growth.
And look at current car market, GPS navigation is also playing with the ABS system is very similar to the role. And GPS navigation capabilities for the user is more easily understood than the ABS, the benefits are more evident. Surveys have shown that more consumers are to include GPS navigation, “buying influence” of configurations, but also data showing the current GPS navigation models have become the engine of growth of car sales.
According to 2009 Frost & Sullivan research data published, in 2008 China’s passenger vehicle sales throughout the year 7.27%, compared with a substantial decline in 2007, but the navigation vehicle sales growth rate reached 24.3%. Clearly, in the second half of 2008 marked slowdown in new car sales situation, navigation models showed more “cold” capacity.
As value, quality is most important. Only provide superior product quality and application, the user will be recognized the added value provided by car enterprises. For example, developed from BOSCH ABS system has been the world’s first 30 years, they continue to improve the quality of the system. Today, more than 76% of the world, more than 60% of China’s new light vehicles equipped with the company’s ABS anti-lock braking system to help drivers in emergency braking to maintain control of the traveling, being recognized by consumers. And the same is now the GPS navigation function also needs to be established on the basis of reliable quality, such as a row in China Car Navigation Map of the market leader in NavInfo has been to provide customers with high quality products, and in 2008 became the world’s third home, China’s first by TS16949 (International Automotive Quality Management System) certification map company, won the Toyota, Honda , Nissan, GM, Volvo, Mercedes, Nokia, Motorola, Samsung, Gramin, Mio and other depots and the world’s leading portable navigation manufacturers unanimously favored. It can be said that if the quality is not perfect, NavInfo is difficult to obtain so many top manufacturers choice.
Navigation map industry continued to play the “Matthew Effect”
Navigation map is a very high threshold of technical and financial industry, only a handful of a few domestic enterprises have the ability to obtain qualifications and the development and production. NavInfo developed from the 2002 China’s first navigation map data, there has been dedicated to providing compliance with international advanced standard navigation map data, to meet the world’s top automotive brands on the needs of the Chinese navigation map. According to Frost & Sullivan International Investigation Agency released data show NavInfo 6 in 08 consecutive pre-installed in-car navigation map market account for more than 65% market share, the domestic automobile industry has become the recognized best navigation map choice.
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