Owner Blog: New Sail Difficult Conversion Was A “killer” Character
10 million or above market its own brand for 10 years of repression, the joint venture did not stop the pace, this time they turned to look at the low end. New Sail has been listed before the “60 thousand yuan Jia Jiao,” as the concept of speculation, although difficult to copy or eight years ago, “one hundred thousand yuan Jia Jiao,” Unification and the lakes are beautiful, but with such a pricing strategy, it is obvious and self- Brand co-market the idea of carving up a small car, but it really will once again be the market’s “killer” Why?
New Sail and musical styles of the same platform, but the wheelbase and body size slightly smaller than the musical styles, still the A00 level models. Some people worried that the new Sail before the Council and the musical styles of conflict, but GM said the new location than the musical styles of Sail is low, so there is no conflict, said. Sail from the release of this new price point of view, the price range is lower than the musical styles, but the market positioning and style of music is still the same as for home-based.
Currently on the market at around 60,000 yuan a small family car has been very much, in addition to a new level A00 Alto, the other joint venture brand rarely involving 6 million or less in the small family car market, are its own brand world, such as the Ling Ao, dazzling, FY-2, Junjie FRV / FSV so. Because in the 60,000 yuan range family car market, independent of product price and configuration model has obvious advantages, but this just is very difficult to balance a number of joint-venture brands.
In addition, product positioning, many own brand models in order to get market segments, will address the different needs of consumers to achieve diversity on the bit. Such as the Great Wall Car Launched in November last year, Ling Ao is a main movement of small family cars. The car in the family car to meet the basic needs of consumers while still offering class-the few sports properties. The new Sail the continuation of a common model consistent comfort features, main comfort brand. However, and Ling Ao, the new Sail comfort is not dominant, and the relative lack of movement of car. Ling Ao because before the test drive at the Shanghai F1 track activity is not difficult to see, to Ling proud to represent many independent small car in the grasp of the fundamental premise of comfort, the very great importance to exercise control of the vehicle.
60,000 yuan to buy cheap Jiajiao of consumers, in addition to the prices of factors must be considered the same performance on the vehicle very seriously. New Sail lowest price listed in the SL model model 56 800, even more than at the same level of certain own brand cars cheaper, but the performance was also very balanced performance. For example, a warm version of the new Sail 1.2SL manual maximum power 64/5600Kw/rpm, the maximum torque of 115N? M / rpm, and with the price of the Ling Ao 1.3L manual Luxury maximum power 68/6000Kw/rpm, the maximum torque of 118N? m / rpm compared to the rival dynamic performance. However, the new upgrade of the S-TEC Sail Engine Sail will be a change the old “drink oil” impression.
Relationship as the market positioning, new Sail in the allocation of own-brand car advantages compared to the same level is not very prominent, but the joint venture under the brand to be able to figure this price range, the configuration is less understandable. For example, a warm version of the new Sail 1.2SL manual, its entertainment function is only a radio and two speakers. While at the same level of self-Ling Ao 1.3L manual luxury car is equipped with CD / Radio and four speakers, in addition to AUX interfaces, there are USB. Security configuration, the new Sail Ling Ao than the lack of ABS + EBD, there is no remote control keys. And contrast Ling Ao 4 power windows, new Sail 1.2SL warm hand for the electric version just before the two windows.
Fact, the new Sail car, its Depending on configuration, can be divided into SL, SE and SX three grades. SL models in which the lowest price, but also the most streamlined configuration. For the average home user, I believe that the configuration of a new Sail SE models basically enough. If you are not satisfied with the configuration and performance of the new Sail recommended price consumers may also consider self-similar at the same level small cars such as the Ling Ao, FY-2 and so on.
In summary, the new Sail listed in the current early stage of supply is not very sure of the premise, perhaps the best strategy is to Chibidaigou car look, the new killer Sail What the market really? I uphold the skepticism to keep watching it.
I am China Computer Parts writer, reports some information about portable sign letters , metallized polypropylene film.
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