“pencil King” Tian Yachuan Interpretation “temple Of Heaven Pencil” 40
“South China, north is the Temple of Heaven.” In China Pencil Industry, he is a legend, known as the ” Pencil King “, he founded the” Temple “brand pencils for the first time exported to 10 countries and territories worldwide 67; 68-year-old competitive contracting, serious decline in corporate profits pushed again, the peak profit
Into Tianya Chuan elderly, whether photo, or collection of books Or, elderly people everywhere can feel affinity with the pencil formed of. Now, Tian Yachuan the elderly have been 89 years old, the spirit is still hale and hearty, and very talkative, the reporter saw the old field, he is writing his memoirs. Speaking of the past
Tian Yachuan old, very familiar. Words against foreign brands?? From start to improve quality
To reporters about the current standard of China in Harbin, the days of pencil company, the old Yan Han tears.
1950, the Tianya Chuan for the first time as manager of Harbin, China Standard pencil. At that time, pencil market mainly in Japan, “Mitsubishi”, German “Staedtler” and other foreign brands in the world. Tianya Chuan said: “The quality first look at a pencil lead, if a cut on the broken pencil, then the pencil on the worthless.” At that time, the company produced lead core strength was only 3300 grams, and 5000 g required to achieve the above Therefore, Tian Yachuan determined to improve lead-intensity efforts.
Tianya Chuan and technical staff often toured in the workshop. After repeated study found that companies use lead core raw material grinding equipment is too far behind, and this sort of primitive tools is difficult to produce a good lead, but then the market has not ground lead core of special equipment. After several days of hard thinking, Tian Yachuan suddenly remembered that he used company in the enamel enamel raw materials used in ball mill grinding, crushing grinding of raw materials also may be similar to the Department. Then he began to design improvement of human repeated ball mill. After several improvements, with a ball mill after grinding the graphite strength increased greatly the concentration of lead core, slip, hardness also have significantly improved. That year, the company significantly increased production of a pencil, profits rose to 9.7 million, increased 2.7 times.
Branding?? “Temple of Heaven,” Go Abroad
From 1951, Harbin, China Standard Pencil Company’s products in the domestic market have a certain reputation, but the company is facing a new problem: Because the company was a private company in Shanghai Cooperation , Produced OEM products are used in Shanghai’s “Ding” brand, or “good student”, etc., in Harbin, China Shanghai company uses standard pencil set when a number of trademark restrictions. This allows Tian Yachuan suddenly alert: recognize that the development of enterprises to thrive, it must have its own brand name. The spring of 1952, Tian Yachuan by “Daily” to request the National Open Call for trademark logo, the final design in more than 640 applicants, the final selection of the “Temple of Heaven” is a registered trademark.
Tianya Chuan set up a research room, consists of lead, clay purification, paint, electrical and mechanical four research groups. In addition to quality, improve appearance and increase the variety pencil has become research focus. After studying more than 180 days and nights of hard work, research and finally succeeded in the trial of the hexagonal room sprout pencil, new product design and generous, pattern changing, transparent reflective, then the market can be said to be unique. “Temple of Heaven” brand pencils in one shot.
Break tricks of the “Temple of Heaven,” pencil, brings considerable benefits, once production ranks first in the national counterparts. But Tian Yachuan not satisfied with this, he has been an idea: export. To this end, Tian Yachuan special sample boxes, and sales staff went to Tianjin Import and Export Company to sell. Tianya Chuan is the first staff member to contact the pencil that exports have looked at them with a strange, but when Tian Yachuan samples will pencil out, the present pattern of staff have been innovative product overawed pencil, and we do not dare phase
Believe this is the domestic products. Soon, Tian Yachuan received a call from the Import and Export Corporation, “Order 10000 in Romania’s ‘Heaven’ pencil.” In this way, “Temple of Heaven,” has finally run into a door and a pencil, a new pencil first batch of Chinese-made exports.
Contracting?? 68 years to write brilliant
Tianya Chuan said that from 1950, his first start as manager of a pencil, leaving a total of four of his final years, he served as manager of a pencil through three, the most sensational than third term, he to 60-year-old senior, Competition for state-owned large and medium contractors?? Harbin, China Standard Pencil Company.
It is understood that during the period from 1984 to 1986 Tianya Chuan second line, here a pencil sharp drop in corporate efficiency. In 1987, the Harbin Municipal Light Industry Bureau to prepare the implementation of enterprise contract management, and public Tender . Some pencil company employees to once again look forward to Tian Yachuan as bid to persuade the old manager, divided door, light some old comrade Council also recommended to the Secretary Tianya Chuan.
As hard to break away on the pencil industry love, 68 year-old Tian Yachuan resolutely decided to bid!
Tian Yachuan the subject of the tender exceeds the amount of competitors by a mile: 5.15 million in 1990 to achieve the profit goal, the best level of over pencils factory. September 14, 1987, Light Industry Bureau, Harbin Tian Yachuan and operating contract signed three years combined. The contract period, he kept his own promise: to achieve high profits and taxes unprecedented in history, high export, high repayment, high income workers.
Three Rensan Jie, who Renbi Xing. Tian Yachuan fates got tied in with the pencil four decades, the “Temple of Heaven,” a pencil to send another new peak.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as noni juice tahiti , green lipped mussel extract.
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