Liu Buchen: Bain Help Gome Check Suning
Bain Capital’s entry, on the confidence and stability in the country means the United States, on the competitors Suning is a heavy blow. Earlier, Suning has been looking for experienced Huang Guangyu of GOME case against the stop in order to achieve beyond. Now look, this wish has been difficult to achieve.
6 23, Gome 7 months after the suspension to resume trading day rose 69%. States United States Resumption wonderful start to attract investment.
Bain Capital’s entry, called the country the United States a landmark event in history, a mark Huang Guangyu Event was temporarily ended, two countries marked the beginning of U.S. students.
We may for the past 7 months of the countries the United States to do a review.
2008 11 , the country with the United States involved in the management of dangerous shoals, turn the tide, to ensure that countries do not deviate from the route the United States ship ran aground and sank every move is called wonderful walk.
In the past 7 months, the country the United States in fact only do two things: the crisis public relations and attract investment for restoration.
Said first public relations crisis. It moves to the country the United States to avoid this decline.
Looking back country the United States, from November 2008 to June 22, 2009, Huang Guangyu has gone through the event from “crisis to crisis continued to deepen and then to the shallow crisis” three stages. In all three phases, the country adopted a variety of measures to stabilize the U.S. overall. The first is for the Beijing Public Security Bureau issued a “Gome Huang Guangyu events and has nothing to do,” the official statement, the Gome Huang Guangyu event and draw a line on the mass media and public attention is a correction. Then, the country has secured U.S. supplier of a joint statement, expressing continued cooperation and national aspirations of the United States. Next, countries within the United States take the initiative to publish the report of self-examination, transfer, “the company financial health” of information, to a certain extent, to dispel the suppliers, banks and public concerns on the country the United States. In addition, an emergency set up to Chen Xiao as Chairman of the Board of three core leadership team and suppliers to shorten settlement cycle, released 2008 annual report, etc., have played a negative dilute the role of rumors and negative reports. Can be said that the crisis in the country the United States is a very successful public relations.
Say attract investment for restoration. This second time the U.S. moves to country revival.
Bain Capital’s entry, on the confidence and stability in the country means the United States, on the competitors Suning Is a heavy blow. Earlier, Suning has been looking for experienced Huang Guangyu of GOME case against the stop in order to achieve beyond. Now look, this wish has been difficult to achieve.
This is also the country the United States will shift to enhance the effectiveness of a single shop, the shop Suning has accelerated the pace of reasons. In Suning seems, not reduce the number and country store the gap between the United States, the United States catch up with the country almost impossible.
However, observers believe that even if the shop to speed up the pace of Suning, in order to state in a short time to make up the gap between United States and 450 stores, is also a great difficulty. In fact, catch up with countries the United States more like Suning a gesture, just as the U.S. claims that year the country as not to Suning paid no attention. In Suning view, their efforts to catch up with countries the United States alone is not enough, also need to “God helps me too”, that is, Gome Huang Guangyu incident caused enough depth.
Never imagined that Suning is 22 June, Bain Capital’s formal entry into the country the United States, from rumors to the fact that the two or three months time. Bain’s entry, not only greatly ease the financial pressure on the country the United States and more to suppliers, banks and investors the U.S. toward the country confidence in the future. This is the most reluctant to see Suning.
Experienced a major setback in the country the United States, is now deeply impressed with the supplier how important building a harmonious win-win relationship. If it is not hard to imagine vendors do not give up without leaving, what kind of country America will be one outcome. Feedback from the current supplier to see, Gome has begun to seek and suppliers for the construction of a new zero-relations, has always been a strong initiative to lower the U.S. profile in the country, is undoubtedly a positive signal.
2008 years, Gome, Suning quietly replaced the two rival development strategy, the country turned to the United States by the militant shop shop upgrade single-profit, and has been more conservative in the shop on Suning is turned to speed up shop. Even Suning also in the international rather radical and quick acquisition of veteran Japanese heavy losses Home Appliances Chain LAOX.
2008, the Suning’s performance is better than some of the country’s US-listed companies. However, with the integration of countries inside and outside the United States step by step, what the future of the two is higher, the need to answer.
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