What exhibitors should have knowledge? – Show knowledge – Machinery Industry – C
Although the conditions were different, but all show the success of staff who will have some common knowledge, ability. In order to obtain successful exhibition, exhibitors should master the following knowledge.
Knowledge of the company All exhibitors are required to understand some of the company's history, goals, organization, policies and procedures, information about the company's history and current mission is very important that these background knowledge will assist the participants on behalf of the generate understanding and acceptance of the company top management values.
Exhibitors need to understand how the system should behave in the company, they should also understand the company policies and procedures and why. When the participants get more information about these reasons, they will be able to consciously abide by these regulations can be better explained to the audience.
Product knowledge and application of knowledge .
Exhibitors products they need to understand and master the use of different products. Features familiar with the written knowledge from the beginning, and then be able to use this information in practice to solve customer problems.
Now, a lot of the product information is stored in a computer database, participants can directly extract the representative. Many exhibitors participating representatives to visit with laptop computers. This allows exhibitors can call up the customer's office of any products.
Knowledge of competitor's products
Exhibitors about their products should be the same as the understanding of competitors products, because they must compete in the exhibition with. Detailed understanding of the competitive products on behalf of exhibitors can design better than rival products exhibition demonstration system.
Exhibition Knowledge The nature of the exhibition, classification, exhibition design, exhibition implementation of such knowledge.
Customer knowledge In today's competitive environment, exhibitors must be customer-oriented success. Therefore, they must understand the client's business. Each customer's priorities and different issues, participants must be able to identify them, and reflected accordingly, for each company, exhibitors usually played with several different client assets. Exhibitor representatives must understand that all influence the purchase decision-making from people's preferences.
Business practice knowledge Many exhibitors for their respective regions of the profits. And exhibitors consultants often act as customers. Therefore, the understanding of the underlying company and the customer company's basic business practices is very important.
Relationship building skills Many companies with a particular focus on the development of long-term customer relationships. Exhibitors must carry out the training to identify these customers and cultivate relations with them. Focus on long-term interests of the customer management and customer care exhibitors short-term management of the activities of exhibitors arrangements have different requirements. They must work together with customers to predict and identify problems and find mutually beneficial solutions. This requires a large degree of mutual openness, trust and commitment, which is difficult in transactional business Pin Seen.
Team participation skills Many exhibitors were working in teams. Skills necessary for team success with the ability to simply focus on the individual not the same. Therefore, the training must pay attention to several factors: the good companions perceived needs; to accept the faults of others; Cooperation Information sharing; humbly accept the views of others; the team's success ahead of personal success and so on.
Time management skills Representative of the majority of exhibitors have considerable autonomy to manage their own region. Not only to customers with time, but also in all aspects of the work allocation of time, especially in exhibition, services, and between the administration. Exhibitors should believe that ineffective use of time will greatly reduce their effectiveness.
Computer-aided exhibitors Training exhibitors many companies use software to allocate time in the reception of customers, developing call schedules, and handling the many administrative details, such as issuing orders, call logs and reports submitted to the design specification and quotations. Many exhibitors Hai Ba introduce notebook computers as essential tools for exhibitors. Since the effectiveness of the exhibition is increasingly dependent on computer use, many companies carry out technical training courses in computer applications.
Exhibitor Tips Participating exhibitors to learn skills and tools to enable them to communicate effectively with customers and persuade customers.
Intellectual property rights and legal knowledge
In exhibition planning, implementation, construction and other work on display must be in compliance. And construction-related laws and regulations may include: building codes, technical facilities and regulations, booth construction requirements; and exhibits and trade-related laws and regulations are: trade regulations, business regulations, customs regulations, insurance requirements, copyright regulations.
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