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One of the most revolutionary inventions of the twentieth century that changed the way we communicate today is the mobile phone. The importance and advantages of mobile phones were known when it was created but its potential and impact on the world of marketing has been realised and visualised only in the last decade. The […]

We live in a highly competitive world, wherein use of technology is no longer a privilege but a necessity to succeed in the corporate environment. Businesses, the world over, have learnt that the largest potential pool of customers that can be contacted instantly are the ones using a mobile phone. With billions and billions of […]

Who could have imagined that a small handheld device that fits perfectly in our pockets and purses would become the most convenient and efficient way to market ones products and services? Mobile phones changed the way we communicated by introducing the short message services (SMS) that allowed us to send small and short messages to […]

A trouble in hearing is itself a frustrating problem for patients who unfortunately suffer from it. Hearing aids were designed with a purpose of helping the patients to be able to hear better and today Siemens happens to be the leading manufacturer of hearing aids in the world. They are one of the oldest companies […]

Text messaging is probably the most common and most used function on mobile phones. We all love to send text messages to our friends and family. Text messaging is the shortest and simplest way to communicate and stay in touch these days. Whether to wish someone a happy birthday or just a good morning or […]