SEO AND TECHNOLOGY

Links are a large part of the Web experience and are important to websites. Search engines can determine a lot about a site based on looking at links. Search engine spiders look at both the site itself as well as the links within sites. Why do they do this? Isn’t looking at the contents of […]

HTML Tags

Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important for the purposes of SEO. See the Code for Yourself If you’re in Microsoft Internet Explorer, go to View, and then click on Source In Mozilla […]

Dynamic Web Pages

There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so. Every visitor to that site sees the same information. In order to find new information on a static page, […]

Cookies

A cookie is a tiny HTML-based document that users download automatically from certain websites just by visiting. Cookies are used generally to enhance the experience of the site’s users. Viewing cookies firsthand is helpful for understanding the concepts outlined in this section. See For Yourself If you’re using Internet Explorer, go to Tool then click on […]

Press Releases

To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance.  In reality, press releases come in all shapes and sizes, not just huge announcements.  Hundreds of thousands of press releases are issued every day and they […]