ArticleField.comInternet's Fastest Growing Free Content Article DirectoryThere are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what […]
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed […]
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: the advertisement’s position on the SERP or website the website and advertisement’s content, appearance, and usability the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack […]
Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing. Others aren’t as excited to hear about buzz marketing. One example of this is Apple, a company known for creating innovative products and software. Because […]
In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas. Building relationships with journalists and editors that are helpful to both parties will benefit a website much more than simply looking to benefit from […]
