Online Press Releases

Today’s press releases – in addition to direct website access – reach the public through news distribution wires.  News distribution wires provide marketing services for press releases.  Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire.  These wires utilize RSS feed, keyword optimization, social media tagging, and several […]

Online Press Release Services

In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool.  These companies distribute press releases to the media in order to maximize the distribution of the information.  There are many online press release services, and each is unique in its cost, offered services, […]

Customer-Friendly Content

Press releases, just like modern advertisements, have to compete for the public’s attention.  The length of time any form of media has to catch the attention of its viewer has drastically shrunk in the modern era.  If an advertisement, newsletter, or press release does not spark an interest in the viewer within a few seconds, […]

Creating a Newsletter that Drives Sales

One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell or they aren’t worth the time. Newsletters should be relevant to readers. They will not keep reading if the content […]

Using PPC Effectively

Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to visit their […]