The Press and Online Press Releases

In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas.  Building relationships with journalists and editors that are helpful to both parties will benefit a website much more than simply looking to benefit from […]

Really Simple Syndication

Really Simple Syndication, or RSS, is news feed that is available in real time and is a ticker tape or pop-up style medium for companies to stream information to the public.  RSS is an easy and quick way to stream news into a link on a website.  The news can be categorized and organized according […]

Marketing with eZine

Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create – and marketers can […]

Crunching Numbers: Measuring ROI and Conversions

The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong forms of advertising are being utilized. Advertising has the distinct benefit of attracting visitors to a website with very minimal effort. Advertising compliments […]

Creating a Press Page

Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media.  If journalists and editors can easily access information that is relevant to their needs for articles, they are much more likely to utilize that information than if the data they access is incomplete […]