Using Keywords: Effective Writing

One of the most basic but difficult writing tasks is writing with keywords in mind. The writer will be using these keywords over and over again, so his or her first task becomes to pick the keywords. There are several criteria which websites can use to pick keywords. • First, what is the general subject […]

What are the Issues of SEO?

The advantage of SEO is increased page rank and more visitors to a site. The issues that are associated with SEO are generally related to unscrupulous businesses that aim to take people’s money and promise much more in return than they can actually offer. One challenge with SEO is the fine line between search engine […]

What is Search Engine Marketing?

Search engine marketing, or SEM, is the whole range of marketing and advertising techniques a website will use to improve their ranking within search engines. This is not one practice or set of steps, but can include several different marketing techniques. The most important element of any website’s SEM is effective SEO. Other techniques within […]

What are Keywords?

Keywords are the words and phrases that describe a page. Keywords are also the words that search engine users to find the pages they want. Search engines, in essence, retrieve information related to the user’s keyword based on the keywords in web pages. If a user types the words “digital camera” into a search engine, […]

Learning SEO Basics

SEO stands for Search Engine Optimization. SEO is a set of practices that a website owner uses to help improve a site’s visibility and effectiveness in search engines. A website must cater to search engines, for the most part, because a vast majority of people use search engines to find what they’re looking for. If […]