GOME Weiqiu Li Xiang Jie: Country United States case of collective organization
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Today's home appliances industry, including big but not strong, the overall profit level is low, the relatively weak capacity of independent innovation so troubled in our industrial development and the clouds came from a high degree of homogeneity in the competition, unclear division of labor, industry concentration is too low and operating a waste of resources.
What the future will set target? We want our home appliance industry has been able to prosperity and prosperity, improving the overall profitability and improve the capacity of independent innovation. Of course, to achieve differentiated competition, optimize the industrial division of labor skills, improve industry concentration and use of resources is the only way, today's grand new GOME Group was established, it should be said that in the past to solve these problems on the road ahead a big step forward.
Hostess: The next vice president has invited Miss Wei Qiuli GOME Electrical Appliances Group, introduced after the merger of our national situation in the U.S. group's organizational structure, there is applause, please!
Weiqiu Li: Leaders, Ladies and Gentlemen: Good afternoon!
Now, I introduce to you on behalf of Gome Group, Gome, Yongle merged the functions of the Group framework for this to all friends, there has been support and attention the States United States the development of the past and future friends in the community is more clearly understanding of the new Gome Group, the organization set up after the operation.
We now see the screen on this chart we have a total of six levels of composition, they are the new Gome Group, Chairman of the Board, Group President, Policy-Making and Group Executive Vice President and Group headquarters functions of system There are various functions of the headquarters of Brand Management system.
In this 6 level, we have it divided into three parts, which we will be Chairman of the Board, Group President, decision-making committees and groups formed a new executive vice president and group decision-making system, he was responsible for GOME the development of new group business strategy development, and the formulation of a unified group concept.
GOME Electrical Appliances Group, the second most
headquarters functions from the system, their function is based on the above-mentioned decision-making system to develop the company's strategy to achieve the brand under the jurisdiction of the integration of resources companies operating resources, to reduce overall the company's operating costs. Meanwhile, Gome Group headquarters will shoulder the mother culture of the Group operating companies in the conduction of various brands.
New unity of our group are mainly embodied in eight areas: namely, the unity of the Group's strategy, unified culture, harmonization of procurement, unified logistics, unified location, the harmonization of financial, unified messaging and unified human resources. Group headquarters by the operation of the various functions of the system, we achieved the formation of the company's strategic top brands in the inside of the guide, by integrating the brand's resources, cost reduction and parent groups to convey the culture.
We are a third tier under the jurisdiction of Gome Group, the brand new company composed mainly of various brands to provide consumers with satisfactory standing in all-round solution concept of point of view of customers, customer service, marketing , store management, category management, 4 achieved a brother of the brand and other brands the difference between the operations. At the same time, we adopted a system called the Integrated Management of the last sector to the corporate culture inside the ground in all brands to ensure that all our differences in brand management operations center is based on market operation to cause the difference, rather than the concept of the group differences in values of. I have a new group of strategic Gome, unity and diversity sing for everyone, introduced three new Gome Group and functions of the division of the three levels of orientation, the following, I will Gome now has three brand positioning differentiation manufacturers, vendors, consumers breakdown of the relationship among consumer groups, as well as commercial development commodity category, and customer-oriented areas such as 6, with the manner in STM glasses chart to tell you about.
Organizational structure we have just mentioned, we have a clear strategic direction for the company's situation, in fact we have entered the Gome brand new group consists of three major differences and three levels of division of labor.
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