Sony Computer Entertainment

Hardware

Home consoles

PlayStation 3 console

Main article: PlayStation (brand)

PlayStation 3

Main article: PlayStation 3

The newest home console in the PlayStation family, as well as Sony’s entry in the seventh-generation of consoles, the PlayStation 3 (PS3) was launched in November 2006. It utilizes a unique processing architecture, the Cell microprocessor, a proprietary technology developed by Sony in conjunction with Toshiba and IBM. The graphics processing unit, the RSX ‘Reality Synthesizer’, was co-developed by Nvidia and Sony. Several variations of the PS3 have been released, each with slight hardware and software differences, each denoted by the varying size of the included hard disk drive (20, 40, 60, 80, and 160GB). A 120GB Slim model has been released and is now the current default system. The 20, 40, 60 and 80GB versions, however, have since been discontinued. Sony is expecting to excel with the PS3 sales by stringing out a whole new range of firmware updates.

PlayStation 2 console

PlayStation 2

Main article: PlayStation 2

Currently the highest selling home console of all time, SCE’s second home console, the PlayStation 2 (PS2 or PSX2) was released in Japan on March 4, 2000, and later in North America and Europe in October and November 2000, respectively. The PS2 is powered by a proprietary central processing unit, the Emotion Engine, and was the first video game console to have DVD playback functionality included out of the box. Initially, the system was criticized for its complex development environment, due mainly to the proprietary hardware included, however despite these complaints the PlayStation 2 received widespread support from third party developer’s throughout its lifespan on the market. Today it has sold up to 150 million units world wide.

PlayStation console

PlayStation

Main article: PlayStation

Sony’s first wide home console release, the PlayStation (codenamed PSX during development, currently PSOne), was initially designed to be a CD-ROM drive add-on for Nintendo’s Super Nintendo Entertainment System (a.k.a. Super Famicom in Japan) video game console, in response to Sega’s Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony redesigned the machine into a stand alone unit. The PlayStation was released in Japan on December 3, 1994 and later in North America on September 9, 1995.

Handheld consoles

PlayStation Portable

PlayStation Portable

Main article: PlayStation Portable

The PlayStation Portable (PSP) is SCE’s first foray into the small handheld console market, which was and to this date still is dominated by Nintendo. Its development was first announced during SCE’s E3 conference in 2003, and it was officially unveiled during their E3 conference on May 11, 2004. The system was released in Japan on December 12, 2004, in North America on March 24, 2005 and in Europe and Australia on September 1, 2005. The console has since seen two major redesigns, with new features including a smaller size, more internal memory, a better quality LCD screen and a lighter weight. A new design, the PSP Go, was released on October 1, 2009 for North America and Europe and on November 1, 2009 for Japan. It has a 3.8″ LCD which slides up to reveal the main controls. The PSP Go is 45% lighter and 56% smaller than the original PSP and does not support UMD. The device does support Bluetooth and will be completely digital meaning all media must be downloaded or transferred to the device which has 16 GB of internal flash memory.

Other hardware

PSX

Main article: PSX (DVR)

In December 2003, the Sony Consumer Electronics division (note: Not Sony Computer Entertainment) released the PSX, a device that combined the video game capabilities of a PlayStation 2 with an included DVD writer and hard drive, allowing video recording and DVD burning functionality. The PSX was the first product to utilize SCE’s XrossMediaBar user interface, and was to be a media convergence device utilizing the PlayStation brand to gain a foothold on the market, however due to its high price it failed to gain any significant market share. It was never released outside of Japan.

The PocketStation

PocketStation

Main article: PocketStation

The PocketStation was a miniature game console created by SCE as a peripheral for the original PlayStation. Released exclusively in Japan on December 23, 1998, it features an LCD display, a speaker, a real-time clock, and infrared communication capability. It can also be used as a standard PlayStation memory card.

Software development studios

On September 14, 2005, SCE formed Sony Computer Entertainment Worldwide Studios (SCE WWS), a single internal entity overseeing all wholly owned development studios within SCE. It is responsible for the creative and strategic direction of development and production of all computer entertainment software by all SCE-owned studios, all of which is produced exclusively for the PlayStation family of consoles.

Shuhei Yoshida was named as President of SCE WWS on May 16, 2008, replacing Kazuo Hirai, who was serving interim after inaugural SCE WWS President Phil Harrison left the company in early 2008.

SCEJ headquarters in Akasaka, Minato, Tokyo, Japan

SCEA headquarters in Foster City, California.

Sony Computer Entertainment Worldwide Studios (SCE WWS)

Internally Owned Studios

Japan

Japan Studio Ape Escape, Siren, LocoRoco, Patapon

Team ICO Shadow of the Colossus, Ico, The Last Guardian

Polyphony Digital Gran Turismo, Motor Toon Grand Prix 2, Tourist Trophy

United States

Naughty Dog – Crash Bandicoot, Jak & Daxter series, Uncharted series

Santa Monica Studio Kinetica, God of War series, Warhawk with Incognito Entertainment

San Diego Studio NBA, MLB: The Show, Modnation Racers

Sony Bend Syphon Filter, Resistance: Retribution

Sony Online Entertainment EverQuest

Incognito Entertainment Warhawk with SCE Studios Santa Monica, Twisted Metal series, Downhill Domination, Calling All Cars

Zipper Interactive SOCOM: U.S. Navy SEALs series, MAG

Europe

London Studio SingStar, Eyetoy, PlayStation Home with SCE Studio Cambridge

Cambridge Studio MediEvil, PlayTV, PlayStation Home with SCE London Studio

Liverpool Studio Wipeout, F1

Evolution Studios MotorStorm, World Rally Championship

Bigbig Studios Pursuit Force, MotorStorm: Arctic Edge

Guerrilla Games Killzone series

Media Molecule LittleBigPlanet

Since its inception in 1993, SCE has also built up a large stable of third party developers that it often collaborates with in a variety of manners, from publishing to funding to co-development. These companies are however not owned or under contract by SCE, and some, unlike the studios within SCE WWS, also release and develop products in cooperation with competing video game developers and publishers, and for competing handheld and/or home consoles as well.

Sony Computer Entertainment Worldwide Studios (SCE WWS)

Second Party Studio Partners

Japan

Clap Hanz Everybody’s Golf, Everybody’s Tennis

Game Republic Folklore, Genji

Q-Games PixelJunk

Media.Vision Wild Arms

Pyramid Patapon

From Software Demon’s Souls

North America

Insomniac Games Resistance series (excluding Resistance: Retribution), Ratchet & Clank series

Sucker Punch Productions inFamous, Sly Cooper

ThatGameCompany Flow, Flower

Ready at Dawn Studios God of War: Chains of Olympus, Daxter

High Impact Games Ratchet & Clank: Size Matters, Secret Agent Clank

Eat Sleep Play Twisted Metal: Head On

Slant Six Games SOCOM: U.S. Navy SEALs Confrontation, SOCOM: U.S. Navy SEALs Fireteam Bravo 3

LightBox Interactive

Titan Studios – Fat Princess

United Front Games – ModNation Racers

Europe

Quantic Dream Heavy Rain

Relentless Software Buzz!

Ninja Theory Heavenly Sword

EPOS Game Studios – Crash Commando

Novarama – Invizimals

Owned franchises and properties

Alundra

Ape Escape

Arc the Lad

ATV Offroad Fury

Beyond the Beyond

Buzz!

Calling All Cars!

Colony Wars

Dark Cloud

Demon’s Souls

Destruction Derby

Dog’s Life

Downhill Domination

Dropship: United Peace Force

Echochrome

Extermination

EyeToy

FantaVision

Folklore

Gangs of London

Genji

Getaway, The

Ghosthunter

God of War

Gran Turismo

Hardware

Heavenly Sword

Heavy Rain

Hot Shots Golf

Ico

inFamous

Intelligent Qube

Jak and Daxter

Jeanne d’Arc

Jet Moto

Jumping Flash!

Killzone

Kinetica

Lair

The Last Guardian

The Last Guy

The Legend of Dragoon

Legend of Legaia

Lemmings

LittleBigPlanet

LocoRoco

The Mark of Kri

MediEvil

MLB: The Show

ModNation Racers

Motor Toon Grand Prix

MotorStorm

NBA

NFL GameDay

NFL Xtreme

NHL FaceOff

Okage: Shadow King

Omega Boost

PaRappa the Rapper

Patapon

PoPoLoCrois

Primal

Pursuit Force

Rally Cross

Ratchet & Clank

Resistance

Rogue Galaxy

Shadow of the Colossus

SingStar

Siren

Sly Cooper

SOCOM: U.S. Navy SEALs

Syphon Filter

Turbo Prop Racing

Twisted Metal

Uncharted

War of the Monsters

Warhawk

Wipeout

Wild Arms

White Knight Chronicles

Software initiatives

PlayStation Home

Main article: PlayStation Home

PlayStation Home, is a community-based free service developed by Sony Computer Entertainment’s London and Cambridge studios for the PlayStation 3 on the PlayStation Network. It is available directly from the PlayStation 3 XrossMediaBar. Home has been in development since early 2005 and started an open public beta test in December 2008. Home allows users to create an avatar on their PlayStation 3 console and explore an online world. This avatar gets its own virtual apartment space or “HomeSpace”, which can be adorned with items that users can obtain in several different ways. Xi, a once notable feature of Home, is the world’s first console based Alternate Reality Game that took place in secret areas in Home and was created by nDreams.

Room for PlayStation Portable

Main article: Room for PlayStation Portable

Announced at TGS 2009, a similar service to the PlayStation Home, is being developed for the PSP. Named “Room” (officially spelled as R with capital letters and the infinity symbol in place of the “oo”), it is currently being beta tested in Japan. It will be added to the PSP in an upcoming update in Q4 2009 or Q1 2010 and can be launched directly from the PlayStation Network section of the XMB. Just like in Home, PSP owners will be able to invite other PSP owners into their rooms to “enjoy real time communication.” A closed beta test will begin in Q4 2009 in Japan.

Life with PlayStation

Main article: Life with PlayStation

Life with PlayStation is a Folding@home application available for the PS3 which connects to Stanford University Folding@home distributed computer network and allows the user to donate their console’s spare processing cycles to the project. This research may eventually contribute to the creation of vital cures. Folding@home is supported by Stanford University and volunteers who are making a contribution to society by donating computing power to this project. The Folding@home client was developed by Sony Computer Entertainment in collaboration with Stanford University.

Life with PlayStation also consists of a 3D virtual view of the Earth, containing current weather and news information of various cities and countries from around the world.

Linux operating systems

Linux for PlayStation 2

Main article: Linux for PlayStation 2

In 2002, Sony released the first useful and fully functioning operating system for a video game console, after the Net Yaroze experiment for the original PlayStation. The kit, which included an internal hard disk drive and the necessary software tools, turned the PlayStation 2 into a full fledged computer system running Linux.

Linux for PlayStation 3

Main article: Linux for PlayStation 3

The PlayStation 3 (excluding Playstation 3 Slim) also supports running the Linux OS, though this time without the need for buying additional hardware purchase. Yellow Dog Linux provides an official distribution that can be downloaded, and other distributions such as Fedora, Gentoo and Ubuntu have been successfully installed and operated on the console.

Marketing

SCE advertising slogans used for each PlayStation console iteration:

PlayStation

“Enos Lives” (The first letter ‘E’ was printed in red to denote the word, ready. Enos stood for Ready, Ninth of September)

“U R Not E” (The letter ‘E’ was printed in red to denote the word, ready, as in You Are Not Ready)

“Do Not Underestimate The Power Of The PlayStation.”

PSOne

“Wherever, Whenever, Forever.”

PlayStation 2

“The Beginning.”

“Live In Your World, Play In Ours.” (The PlayStation face button icons were used to denote certain letters: Live In Yur Wrld, Ply In urs)

“Welcome to the Third Place.”

“Fun, Anyone?”

PlayStation Portable

“Dude, Get Your Own…” (PSP-2000 Series)

“Everywhere Just Got Better” (PSP-3000 Series and PSPgo)

“It’s GO Time” (PSPgo)

“The Whole World In Your Hands” (UK & Europe Territories)

PlayStation 3

“Welcome Chang3” (the number three is used to denote an ‘e’)

“This is Living.”

“Play B3yond” (the number three is used to denote an ‘e’)

“It Only Does… EVERYTHING”. (US Commercials)

“The Game Is Just The Start. Start PS3.” (UK and EU countries)

Controversial advertising campaigns

SCE has gained a rather infamous reputation of occasionally utilizing extremely unique and often controversial advertising campaigns throughout various regions in the world.

PSP

Sony admitted in late 2005 to hiring good graffiti artists to spray paint advertisements for the PSP in seven major U.S. cities including New York City, Philadelphia, and San Francisco. The mayor of Philadelphia has filed a cease and desist order and may file a criminal complaint. According to Sony, it is paying businesses and building owners for the right to spraypaint their walls.

In 2006, Sony ran a poster campaign in England. One of the poster designs with the slogan “Take a running jump here” was removed from a Manchester Piccadilly station tram platform due to concerns that it might encourage suicide.

In July 2006, Sony released an advertising campaign in the Netherlands featuring a Caucasian model dressed entirely in white and a black model dressed entirely in black. One ad in particular featured the white model clutching the face of the black model, with the words “White is coming” headlining the ad. The ad has been viewed as racist by critics. A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.

In November 2006, a marketing company employed by Sony’s American division created a website entitled “All I want for Xmas is a PSP”, designed to promote the PSP virally. The site contained a blog, which was purportedly written by “Charlie”, a teenager attempting to get his friend Jeremy’s parents to buy him a PSP, providing a “music video” of either Charlie or Jeremy “rapping” about the PSP. Visitors to the website quickly recognized that the website was registered to a marketing company, exposing the campaign on sites such as YouTube and digg, and Sony was forced to admit that the site was in fact a marketing campaign. In an interview with next-gen.biz, Sony admitted that the idea was “poorly executed”.

PlayStation 3

In September 2009, Sony revised one commercial in their “It only does… EVERYTHING” campaign after a complaint was made by the Nigerian government. Prof Dora Akunyili, Minister of Information and Communication, said that the advert was a “deliberate negative campaign against the country’s image and reputation”. The commercial showed one man trying to convince another that the rumours about the PlayStation 3 selling for the lower price of $299 were true. The man replies “You can’t believe everything you read on the Internet otherwise I’d be a Nigerian millionaire by now.” referencing the common 419 scams originating in Nigeria. Sony issued an apology and a new version of the advert with the offending line changed.

See also

Sony PlayStation portal

List of video games published by Sony Computer Entertainment

Estavillo v. Sony Computer Entertainment America

References

^ Sony Corporation (May 14, 2009). “Consolidated Fiscal Results for the Fiscal Year Ended March 31, 2009”. Press release. http://www.sony.net/SonyInfo/IR/financial/fr/08q4_sony.pdf. Retrieved 2009-12-20. 

^ Sony Computer Entertainment (November 30, 2006). “SCE Announces New Management Team” (PDF). Press release. http://www.scei.co.jp/corporate/release/pdf/061130e.pdf. Retrieved 2006-11-30. 

^ Sony Corporation (April 26, 2007). “SCEI and Sony announce Executive Management Transition at Sony Computer Entertainment Inc”. Press release. http://www.sony.net/SonyInfo/News/Press/200704/07-0426E/index.html. Retrieved 2007-04-27. 

^

^ SCECE

^ Sony Corporation Announces Business Restructuring Wednesday, 24 Feb 2010, Reuters

^ Sony Computer Entertainment to focus on games, temporarily renamed NEP

^ Brian Ashcraft (February 24, 2010). “Sony Computer Entertainment To Become SNEP (Temporarily)”. Kotaku. http://kotaku.com/5478924/sony-computer-entertainment-to-become-snep-temporarily. Retrieved February 26, 2010. 

^ Sony Computer Entertainment (September 14, 2005). “SCE Establishes SCE Worldwide Studios” (PDF). Press release. http://www.scei.co.jp/corporate/release/pdf/050914ae.pdf. Retrieved 2005-09-14. 

^ “SCE Worldwide Studios – External Development”. Sony Computer Entertainment. http://www.worldwidestudios.net/jpndev. Retrieved 2009-10-24. 

^ Staff (September 23, 2009). “PSP Room: It’s Like PS Home for The PSP”. G4 TV. http://g4tv.com/thefeed/blog/post/699463/PSP-Room-Its-Like-PS-Home-For-The-PSP.html. Retrieved 2009-12-20. 

^ Andrew Yoon (September 24, 2009). “TGS 2009: Make room for ‘PlayStation Room'”. Joystiq. http://www.joystiq.com/2009/09/24/tgs-2009-make-room-for-playstation-r-m/. Retrieved 2009-12-20. 

^ Sony Computer Entertainment (September 24, 2009). “Sony Computer Entertainment Japan Introduces Room for PlayStation Portable this Winter”. Press release. http://www.scei.co.jp/corporate/release/090924k_e.html. Retrieved 2009-12-20. 

^ Ryan Singel (December 5, 2005). “Sony Draws Ire With PSP Graffiti”. Wired. http://www.wired.com/culture/lifestyle/news/2005/12/69741. Retrieved 2008-03-19. 

^ Clarissa Satchell (March 7, 2006). “No play station, say Metro bosses”. Manchester Evening News. http://www.manchestereveningnews.co.uk/news/s/206/206881_no_play_station_say_metro_bosses.html. Retrieved 2007-03-14. 

^ Keith Stuart (July 5, 2006). “Sony ad causes white riot”. The Guardian. http://blogs.guardian.co.uk/games/archives/2006/07/05/sony_ad_casues_white_riot.html. Retrieved 2006-07-06. 

^ Christopher Grant (July 4, 2006). “Sony’s racially charged PSP ad”. Joystiq. http://www.joystiq.com/2006/07/04/ad-critic-sonys-racially-charged-psp-ad/. Retrieved 2006-07-07. 

^ Staff (December 13, 2006). “Sony: PSP Viral Campaign ‘Poorly Executed'”. Edge. http://www.edge-online.com/news/sony-psp-viral-campaign-poorly-executed. Retrieved 2006-13-16. 

^ “Sony apologizes, changes PS3 ad after Nigerian backlash”. Quickjump Network. September 12, 2009. http://ps3.qj.net/Sony-apologizes-changes-PS3-ad-after-Nigerian-backlash/pg/49/aid/134476. Retrieved 2009-12-20. 

External links

Wikimedia Commons has media related to: Sony Computer Entertainment

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Sony Corporation

Primary businesses

Sony Corporation (electronics & holding of the Sony group)  Sony Music Entertainment (music)  Sony Pictures Entertainment (motion pictures and television)  Sony Computer Entertainment (game)  Sony Financial Holdings (financial services; 60%)

Technologies and brands

  Betacam  Blu-ray  BRAVIA  CD  Cyber-shot  Dash  DAT  DVD  Handycam  HDCAM/HDCAM-SR  LocationFree  Memory Stick  MiniDisc  MiniDV  mylo  PlayStation  PSP  S/PDIF  SXRD  UMD  VAIO  Video8/Hi8/Digital8  Walkman  Walkman Phones  XDCAM  Xpld

Historical products

AIBO  CV-2000  Betamax  Sony CLI  Discman  JumboTron  Lissa  Mavica  NEWS  Qualia  SRS-17  TR-55  Trinitron  U-matic  Watchman  WEGA

Electronics

Sony Corporation  Sony EMCS  Sony Electronics (subsidiary in the US)  Sony Creative Software  Sony Ericsson (50%)  S-LCD (50% minus 1 share)  Sony Mobile Display  Sony Optiarc  Sharp Display Products (7%)  Sony Dash  Aiwa

Music

Sony Music Entertainment  Arista  Arista Nashville  BNA Records  Columbia Records  Columbia Nashville  Epic  Jive  J  Legacy  Sony Music Japan  Syco Music  Masterworks  Provident  RCA  Verity  Sony/ATV  Gracenote

Motion Pictures

and Television

Sony Pictures Entertainment  Columbia Pictures  Sony Pictures Classics  Screen Gems  TriStar Pictures  Triumph Films  Destination Films  Stage 6 Films  Affirm Films  Sony Pictures Television  Adelaide Productions  Culver Entertainment  Embassy Row  The Minisode Network  Sony Pictures Television International  2waytraffic  Sony Pictures Home Entertainment  Sony Pictures Worldwide Acquisitions Group  Sony Wonder  Sony Pictures Family Entertainment Group  Sony Pictures Digital  (Sony Pictures Imageworks  Sony Pictures Animation)  Syco TV   Syco Film   Sony Pictures Mobile  Sony Pictures Studios  Crackle  Fearnet  Game Show Network (50%)  Metro-Goldwyn-Mayer (20%)

Game

Sony Computer Entertainment  Sony Online Entertainment  Cellius (51%)  Square Enix (8.25%)

International networks

Sony Entertainment Television (Asia, India, Latin America, South Africa, Portugal, Russia and Spain)  AXN  AXN Crime  AXN Sci-Fi  Animax  Animax Eastern Europe  Mystery Channel  Channel 8 India

Financial services

Sony Financial Holdings  Sony Life Insurance  Sony Assurance  Sony Bank  Sony Bank Securities

Other businesses

So-net Entertainment

Other assets

Sony Corporation of America (umbrella company in the US)  Other subsidiaries

Joint ventures

Sony Ericsson  Sony/ATV  S-LCD  FeliCa Networks  Vevo  Cellius (49%)  Sharp Display Products (34% by April 2011)

Key personnel

Kazuo Hirai  Masaru Ibuka  Nobuyuki Idei  Yasuo Kuroki  Ken Kutaragi  Michael Lynton  Akio Morita  Norio Ohga  Amy Pascal  Howard Stringer

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PlayStation

Home consoles

PlayStation  PlayStation 2 (PSX)  PlayStation 3

Handhelds

PocketStation  PlayStation Portable (Slim and Lite  3000  Go)

Games

PlayStation games (PSOne Classics)  PlayStation 2 games  PlayStation 3 games  PSP games  PlayStation Network games (PS3 games, PSP games, TurboGrafx-16 games)

Greatest Hits  Platinum  The Best

PlayStation Network

PlayStation Store  PlayStation Home  Qore  VidZone  Adhoc Party for PlayStation Portable  Room for PlayStation Portable

Controllers

PlayStation control pad  Analog Joystick  Dual Analog  DualShock  Sixaxis  Logitech Driving Force GT  Logitech Cordless Precision Controller  PlayStation Motion Controller

Third-party controllers

neGcon  Jogcon  Guncon

Cameras

EyeToy  PlayStation Eye  Go!Cam

Kits

Net Yaroze  Linux for PS2  Linux for PS3  PlayTV

System software

PS3  PSP  XrossMediaBar

Media

Official U.S. PlayStation Magazine (US PS1 & PS2)  PlayStation: The Official Magazine (US PS3)  Official UK PlayStation Magazine (UK PS1)  Official UK PlayStation 2 Magazine (UK PS2)  PlayStation Official Magazine (UK PS3)  Official PlayStation Magazine Australia  Kevin Butler (US Commercials)

v  d  e

Sony Computer Entertainment Worldwide Studios

North America

Incognito Entertainment  Naughty Dog  Sony Bend  San Diego Studio  Santa Monica Studio  Sony Online Entertainment  Zipper Interactive

Europe

Bigbig Studios  Evolution Studios  Guerrilla Games  Media Molecule  Cambridge Studio  Studio Liverpool  London Studio

Asia

Polyphony Digital  Japan Studio (Team Ico)

Franchises

Ape Escape  The Getaway  God of War  Gran Turismo  Jak and Daxter  Killzone  MotorStorm  Ratchet & Clank  Resistance  SOCOM  Syphon Filter  Twisted Metal  Uncharted  Wipeout

Categories: Sony Computer Entertainment | Companies established in 1993 | Companies based in Tokyo | Japanese video game companies | Video game companies of the United States | First-party video game developers | Video game developers | Academy of Interactive Arts & Sciences members | Entertainment Software Association | Video game controversies | Multinational companies

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