Sony Computer Entertainment
Hardware
Home consoles
PlayStation 3 console
Main article: PlayStation (brand)
PlayStation 3
Main article: PlayStation 3
The newest home console in the PlayStation family, as well as Sony’s entry in the seventh-generation of consoles, the PlayStation 3 (PS3) was launched in November 2006. It utilizes a unique processing architecture, the Cell microprocessor, a proprietary technology developed by Sony in conjunction with Toshiba and IBM. The graphics processing unit, the RSX ‘Reality Synthesizer’, was co-developed by Nvidia and Sony. Several variations of the PS3 have been released, each with slight hardware and software differences, each denoted by the varying size of the included hard disk drive (20, 40, 60, 80, and 160GB). A 120GB Slim model has been released and is now the current default system. The 20, 40, 60 and 80GB versions, however, have since been discontinued. Sony is expecting to excel with the PS3 sales by stringing out a whole new range of firmware updates.
PlayStation 2 console
PlayStation 2
Main article: PlayStation 2
Currently the highest selling home console of all time, SCE’s second home console, the PlayStation 2 (PS2 or PSX2) was released in Japan on March 4, 2000, and later in North America and Europe in October and November 2000, respectively. The PS2 is powered by a proprietary central processing unit, the Emotion Engine, and was the first video game console to have DVD playback functionality included out of the box. Initially, the system was criticized for its complex development environment, due mainly to the proprietary hardware included, however despite these complaints the PlayStation 2 received widespread support from third party developer’s throughout its lifespan on the market. Today it has sold up to 150 million units world wide.
PlayStation console
PlayStation
Main article: PlayStation
Sony’s first wide home console release, the PlayStation (codenamed PSX during development, currently PSOne), was initially designed to be a CD-ROM drive add-on for Nintendo’s Super Nintendo Entertainment System (a.k.a. Super Famicom in Japan) video game console, in response to Sega’s Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony redesigned the machine into a stand alone unit. The PlayStation was released in Japan on December 3, 1994 and later in North America on September 9, 1995.
Handheld consoles
PlayStation Portable
PlayStation Portable
Main article: PlayStation Portable
The PlayStation Portable (PSP) is SCE’s first foray into the small handheld console market, which was and to this date still is dominated by Nintendo. Its development was first announced during SCE’s E3 conference in 2003, and it was officially unveiled during their E3 conference on May 11, 2004. The system was released in Japan on December 12, 2004, in North America on March 24, 2005 and in Europe and Australia on September 1, 2005. The console has since seen two major redesigns, with new features including a smaller size, more internal memory, a better quality LCD screen and a lighter weight. A new design, the PSP Go, was released on October 1, 2009 for North America and Europe and on November 1, 2009 for Japan. It has a 3.8″ LCD which slides up to reveal the main controls. The PSP Go is 45% lighter and 56% smaller than the original PSP and does not support UMD. The device does support Bluetooth and will be completely digital meaning all media must be downloaded or transferred to the device which has 16 GB of internal flash memory.
Other hardware
PSX
Main article: PSX (DVR)
In December 2003, the Sony Consumer Electronics division (note: Not Sony Computer Entertainment) released the PSX, a device that combined the video game capabilities of a PlayStation 2 with an included DVD writer and hard drive, allowing video recording and DVD burning functionality. The PSX was the first product to utilize SCE’s XrossMediaBar user interface, and was to be a media convergence device utilizing the PlayStation brand to gain a foothold on the market, however due to its high price it failed to gain any significant market share. It was never released outside of Japan.
The PocketStation
PocketStation
Main article: PocketStation
The PocketStation was a miniature game console created by SCE as a peripheral for the original PlayStation. Released exclusively in Japan on December 23, 1998, it features an LCD display, a speaker, a real-time clock, and infrared communication capability. It can also be used as a standard PlayStation memory card.
Software development studios
On September 14, 2005, SCE formed Sony Computer Entertainment Worldwide Studios (SCE WWS), a single internal entity overseeing all wholly owned development studios within SCE. It is responsible for the creative and strategic direction of development and production of all computer entertainment software by all SCE-owned studios, all of which is produced exclusively for the PlayStation family of consoles.
Shuhei Yoshida was named as President of SCE WWS on May 16, 2008, replacing Kazuo Hirai, who was serving interim after inaugural SCE WWS President Phil Harrison left the company in early 2008.
SCEJ headquarters in Akasaka, Minato, Tokyo, Japan
SCEA headquarters in Foster City, California.
Sony Computer Entertainment Worldwide Studios (SCE WWS)
Internally Owned Studios
Japan
Japan Studio Ape Escape, Siren, LocoRoco, Patapon
Team ICO Shadow of the Colossus, Ico, The Last Guardian
Polyphony Digital Gran Turismo, Motor Toon Grand Prix 2, Tourist Trophy
United States
Naughty Dog – Crash Bandicoot, Jak & Daxter series, Uncharted series
Santa Monica Studio Kinetica, God of War series, Warhawk with Incognito Entertainment
San Diego Studio NBA, MLB: The Show, Modnation Racers
Sony Bend Syphon Filter, Resistance: Retribution
Sony Online Entertainment EverQuest
Incognito Entertainment Warhawk with SCE Studios Santa Monica, Twisted Metal series, Downhill Domination, Calling All Cars
Zipper Interactive SOCOM: U.S. Navy SEALs series, MAG
Europe
London Studio SingStar, Eyetoy, PlayStation Home with SCE Studio Cambridge
Cambridge Studio MediEvil, PlayTV, PlayStation Home with SCE London Studio
Liverpool Studio Wipeout, F1
Evolution Studios MotorStorm, World Rally Championship
Bigbig Studios Pursuit Force, MotorStorm: Arctic Edge
Guerrilla Games Killzone series
Media Molecule LittleBigPlanet
Since its inception in 1993, SCE has also built up a large stable of third party developers that it often collaborates with in a variety of manners, from publishing to funding to co-development. These companies are however not owned or under contract by SCE, and some, unlike the studios within SCE WWS, also release and develop products in cooperation with competing video game developers and publishers, and for competing handheld and/or home consoles as well.
Sony Computer Entertainment Worldwide Studios (SCE WWS)
Second Party Studio Partners
Japan
Clap Hanz Everybody’s Golf, Everybody’s Tennis
Game Republic Folklore, Genji
Q-Games PixelJunk
Media.Vision Wild Arms
Pyramid Patapon
From Software Demon’s Souls
North America
Insomniac Games Resistance series (excluding Resistance: Retribution), Ratchet & Clank series
Sucker Punch Productions inFamous, Sly Cooper
ThatGameCompany Flow, Flower
Ready at Dawn Studios God of War: Chains of Olympus, Daxter
High Impact Games Ratchet & Clank: Size Matters, Secret Agent Clank
Eat Sleep Play Twisted Metal: Head On
Slant Six Games SOCOM: U.S. Navy SEALs Confrontation, SOCOM: U.S. Navy SEALs Fireteam Bravo 3
LightBox Interactive
Titan Studios – Fat Princess
United Front Games – ModNation Racers
Europe
Quantic Dream Heavy Rain
Relentless Software Buzz!
Ninja Theory Heavenly Sword
EPOS Game Studios – Crash Commando
Novarama – Invizimals
Owned franchises and properties
Alundra
Ape Escape
Arc the Lad
ATV Offroad Fury
Beyond the Beyond
Buzz!
Calling All Cars!
Colony Wars
Dark Cloud
Demon’s Souls
Destruction Derby
Dog’s Life
Downhill Domination
Dropship: United Peace Force
Echochrome
Extermination
EyeToy
FantaVision
Folklore
Gangs of London
Genji
Getaway, The
Ghosthunter
God of War
Gran Turismo
Hardware
Heavenly Sword
Heavy Rain
Hot Shots Golf
Ico
inFamous
Intelligent Qube
Jak and Daxter
Jeanne d’Arc
Jet Moto
Jumping Flash!
Killzone
Kinetica
Lair
The Last Guardian
The Last Guy
The Legend of Dragoon
Legend of Legaia
Lemmings
LittleBigPlanet
LocoRoco
The Mark of Kri
MediEvil
MLB: The Show
ModNation Racers
Motor Toon Grand Prix
MotorStorm
NBA
NFL GameDay
NFL Xtreme
NHL FaceOff
Okage: Shadow King
Omega Boost
PaRappa the Rapper
Patapon
PoPoLoCrois
Primal
Pursuit Force
Rally Cross
Ratchet & Clank
Resistance
Rogue Galaxy
Shadow of the Colossus
SingStar
Siren
Sly Cooper
SOCOM: U.S. Navy SEALs
Syphon Filter
Turbo Prop Racing
Twisted Metal
Uncharted
War of the Monsters
Warhawk
Wipeout
Wild Arms
White Knight Chronicles
Software initiatives
PlayStation Home
Main article: PlayStation Home
PlayStation Home, is a community-based free service developed by Sony Computer Entertainment’s London and Cambridge studios for the PlayStation 3 on the PlayStation Network. It is available directly from the PlayStation 3 XrossMediaBar. Home has been in development since early 2005 and started an open public beta test in December 2008. Home allows users to create an avatar on their PlayStation 3 console and explore an online world. This avatar gets its own virtual apartment space or “HomeSpace”, which can be adorned with items that users can obtain in several different ways. Xi, a once notable feature of Home, is the world’s first console based Alternate Reality Game that took place in secret areas in Home and was created by nDreams.
Room for PlayStation Portable
Main article: Room for PlayStation Portable
Announced at TGS 2009, a similar service to the PlayStation Home, is being developed for the PSP. Named “Room” (officially spelled as R with capital letters and the infinity symbol in place of the “oo”), it is currently being beta tested in Japan. It will be added to the PSP in an upcoming update in Q4 2009 or Q1 2010 and can be launched directly from the PlayStation Network section of the XMB. Just like in Home, PSP owners will be able to invite other PSP owners into their rooms to “enjoy real time communication.” A closed beta test will begin in Q4 2009 in Japan.
Life with PlayStation
Main article: Life with PlayStation
Life with PlayStation is a Folding@home application available for the PS3 which connects to Stanford University Folding@home distributed computer network and allows the user to donate their console’s spare processing cycles to the project. This research may eventually contribute to the creation of vital cures. Folding@home is supported by Stanford University and volunteers who are making a contribution to society by donating computing power to this project. The Folding@home client was developed by Sony Computer Entertainment in collaboration with Stanford University.
Life with PlayStation also consists of a 3D virtual view of the Earth, containing current weather and news information of various cities and countries from around the world.
Linux operating systems
Linux for PlayStation 2
Main article: Linux for PlayStation 2
In 2002, Sony released the first useful and fully functioning operating system for a video game console, after the Net Yaroze experiment for the original PlayStation. The kit, which included an internal hard disk drive and the necessary software tools, turned the PlayStation 2 into a full fledged computer system running Linux.
Linux for PlayStation 3
Main article: Linux for PlayStation 3
The PlayStation 3 (excluding Playstation 3 Slim) also supports running the Linux OS, though this time without the need for buying additional hardware purchase. Yellow Dog Linux provides an official distribution that can be downloaded, and other distributions such as Fedora, Gentoo and Ubuntu have been successfully installed and operated on the console.
Marketing
SCE advertising slogans used for each PlayStation console iteration:
PlayStation
“Enos Lives” (The first letter ‘E’ was printed in red to denote the word, ready. Enos stood for Ready, Ninth of September)
“U R Not E” (The letter ‘E’ was printed in red to denote the word, ready, as in You Are Not Ready)
“Do Not Underestimate The Power Of The PlayStation.”
PSOne
“Wherever, Whenever, Forever.”
PlayStation 2
“The Beginning.”
“Live In Your World, Play In Ours.” (The PlayStation face button icons were used to denote certain letters: Live In Yur Wrld, Ply In urs)
“Welcome to the Third Place.”
“Fun, Anyone?”
PlayStation Portable
“Dude, Get Your Own…” (PSP-2000 Series)
“Everywhere Just Got Better” (PSP-3000 Series and PSPgo)
“It’s GO Time” (PSPgo)
“The Whole World In Your Hands” (UK & Europe Territories)
PlayStation 3
“Welcome Chang3” (the number three is used to denote an ‘e’)
“This is Living.”
“Play B3yond” (the number three is used to denote an ‘e’)
“It Only Does… EVERYTHING”. (US Commercials)
“The Game Is Just The Start. Start PS3.” (UK and EU countries)
Controversial advertising campaigns
SCE has gained a rather infamous reputation of occasionally utilizing extremely unique and often controversial advertising campaigns throughout various regions in the world.
PSP
Sony admitted in late 2005 to hiring good graffiti artists to spray paint advertisements for the PSP in seven major U.S. cities including New York City, Philadelphia, and San Francisco. The mayor of Philadelphia has filed a cease and desist order and may file a criminal complaint. According to Sony, it is paying businesses and building owners for the right to spraypaint their walls.
In 2006, Sony ran a poster campaign in England. One of the poster designs with the slogan “Take a running jump here” was removed from a Manchester Piccadilly station tram platform due to concerns that it might encourage suicide.
In July 2006, Sony released an advertising campaign in the Netherlands featuring a Caucasian model dressed entirely in white and a black model dressed entirely in black. One ad in particular featured the white model clutching the face of the black model, with the words “White is coming” headlining the ad. The ad has been viewed as racist by critics. A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.
In November 2006, a marketing company employed by Sony’s American division created a website entitled “All I want for Xmas is a PSP”, designed to promote the PSP virally. The site contained a blog, which was purportedly written by “Charlie”, a teenager attempting to get his friend Jeremy’s parents to buy him a PSP, providing a “music video” of either Charlie or Jeremy “rapping” about the PSP. Visitors to the website quickly recognized that the website was registered to a marketing company, exposing the campaign on sites such as YouTube and digg, and Sony was forced to admit that the site was in fact a marketing campaign. In an interview with next-gen.biz, Sony admitted that the idea was “poorly executed”.
PlayStation 3
In September 2009, Sony revised one commercial in their “It only does… EVERYTHING” campaign after a complaint was made by the Nigerian government. Prof Dora Akunyili, Minister of Information and Communication, said that the advert was a “deliberate negative campaign against the country’s image and reputation”. The commercial showed one man trying to convince another that the rumours about the PlayStation 3 selling for the lower price of $299 were true. The man replies “You can’t believe everything you read on the Internet otherwise I’d be a Nigerian millionaire by now.” referencing the common 419 scams originating in Nigeria. Sony issued an apology and a new version of the advert with the offending line changed.
See also
Sony PlayStation portal
List of video games published by Sony Computer Entertainment
Estavillo v. Sony Computer Entertainment America
References
^ Sony Corporation (May 14, 2009). “Consolidated Fiscal Results for the Fiscal Year Ended March 31, 2009”. Press release. http://www.sony.net/SonyInfo/IR/financial/fr/08q4_sony.pdf. Retrieved 2009-12-20.
^ Sony Computer Entertainment (November 30, 2006). “SCE Announces New Management Team” (PDF). Press release. http://www.scei.co.jp/corporate/release/pdf/061130e.pdf. Retrieved 2006-11-30.
^ Sony Corporation (April 26, 2007). “SCEI and Sony announce Executive Management Transition at Sony Computer Entertainment Inc”. Press release. http://www.sony.net/SonyInfo/News/Press/200704/07-0426E/index.html. Retrieved 2007-04-27.
^
^ SCECE
^ Sony Corporation Announces Business Restructuring Wednesday, 24 Feb 2010, Reuters
^ Sony Computer Entertainment to focus on games, temporarily renamed NEP
^ Brian Ashcraft (February 24, 2010). “Sony Computer Entertainment To Become SNEP (Temporarily)”. Kotaku. http://kotaku.com/5478924/sony-computer-entertainment-to-become-snep-temporarily. Retrieved February 26, 2010.
^ Sony Computer Entertainment (September 14, 2005). “SCE Establishes SCE Worldwide Studios” (PDF). Press release. http://www.scei.co.jp/corporate/release/pdf/050914ae.pdf. Retrieved 2005-09-14.
^ “SCE Worldwide Studios – External Development”. Sony Computer Entertainment. http://www.worldwidestudios.net/jpndev. Retrieved 2009-10-24.
^ Staff (September 23, 2009). “PSP Room: It’s Like PS Home for The PSP”. G4 TV. http://g4tv.com/thefeed/blog/post/699463/PSP-Room-Its-Like-PS-Home-For-The-PSP.html. Retrieved 2009-12-20.
^ Andrew Yoon (September 24, 2009). “TGS 2009: Make room for ‘PlayStation Room'”. Joystiq. http://www.joystiq.com/2009/09/24/tgs-2009-make-room-for-playstation-r-m/. Retrieved 2009-12-20.
^ Sony Computer Entertainment (September 24, 2009). “Sony Computer Entertainment Japan Introduces Room for PlayStation Portable this Winter”. Press release. http://www.scei.co.jp/corporate/release/090924k_e.html. Retrieved 2009-12-20.
^ Ryan Singel (December 5, 2005). “Sony Draws Ire With PSP Graffiti”. Wired. http://www.wired.com/culture/lifestyle/news/2005/12/69741. Retrieved 2008-03-19.
^ Clarissa Satchell (March 7, 2006). “No play station, say Metro bosses”. Manchester Evening News. http://www.manchestereveningnews.co.uk/news/s/206/206881_no_play_station_say_metro_bosses.html. Retrieved 2007-03-14.
^ Keith Stuart (July 5, 2006). “Sony ad causes white riot”. The Guardian. http://blogs.guardian.co.uk/games/archives/2006/07/05/sony_ad_casues_white_riot.html. Retrieved 2006-07-06.
^ Christopher Grant (July 4, 2006). “Sony’s racially charged PSP ad”. Joystiq. http://www.joystiq.com/2006/07/04/ad-critic-sonys-racially-charged-psp-ad/. Retrieved 2006-07-07.
^ Staff (December 13, 2006). “Sony: PSP Viral Campaign ‘Poorly Executed'”. Edge. http://www.edge-online.com/news/sony-psp-viral-campaign-poorly-executed. Retrieved 2006-13-16.
^ “Sony apologizes, changes PS3 ad after Nigerian backlash”. Quickjump Network. September 12, 2009. http://ps3.qj.net/Sony-apologizes-changes-PS3-ad-after-Nigerian-backlash/pg/49/aid/134476. Retrieved 2009-12-20.
External links
Wikimedia Commons has media related to: Sony Computer Entertainment
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v d e
Sony Corporation
Primary businesses
Sony Corporation (electronics & holding of the Sony group) Sony Music Entertainment (music) Sony Pictures Entertainment (motion pictures and television) Sony Computer Entertainment (game) Sony Financial Holdings (financial services; 60%)
Technologies and brands
Betacam Blu-ray BRAVIA CD Cyber-shot Dash DAT DVD Handycam HDCAM/HDCAM-SR LocationFree Memory Stick MiniDisc MiniDV mylo PlayStation PSP S/PDIF SXRD UMD VAIO Video8/Hi8/Digital8 Walkman Walkman Phones XDCAM Xpld
Historical products
AIBO CV-2000 Betamax Sony CLI Discman JumboTron Lissa Mavica NEWS Qualia SRS-17 TR-55 Trinitron U-matic Watchman WEGA
Electronics
Sony Corporation Sony EMCS Sony Electronics (subsidiary in the US) Sony Creative Software Sony Ericsson (50%) S-LCD (50% minus 1 share) Sony Mobile Display Sony Optiarc Sharp Display Products (7%) Sony Dash Aiwa
Music
Sony Music Entertainment Arista Arista Nashville BNA Records Columbia Records Columbia Nashville Epic Jive J Legacy Sony Music Japan Syco Music Masterworks Provident RCA Verity Sony/ATV Gracenote
Motion Pictures
and Television
Sony Pictures Entertainment Columbia Pictures Sony Pictures Classics Screen Gems TriStar Pictures Triumph Films Destination Films Stage 6 Films Affirm Films Sony Pictures Television Adelaide Productions Culver Entertainment Embassy Row The Minisode Network Sony Pictures Television International 2waytraffic Sony Pictures Home Entertainment Sony Pictures Worldwide Acquisitions Group Sony Wonder Sony Pictures Family Entertainment Group Sony Pictures Digital (Sony Pictures Imageworks Sony Pictures Animation) Syco TV Syco Film Sony Pictures Mobile Sony Pictures Studios Crackle Fearnet Game Show Network (50%) Metro-Goldwyn-Mayer (20%)
Game
Sony Computer Entertainment Sony Online Entertainment Cellius (51%) Square Enix (8.25%)
International networks
Sony Entertainment Television (Asia, India, Latin America, South Africa, Portugal, Russia and Spain) AXN AXN Crime AXN Sci-Fi Animax Animax Eastern Europe Mystery Channel Channel 8 India
Financial services
Sony Financial Holdings Sony Life Insurance Sony Assurance Sony Bank Sony Bank Securities
Other businesses
So-net Entertainment
Other assets
Sony Corporation of America (umbrella company in the US) Other subsidiaries
Joint ventures
Sony Ericsson Sony/ATV S-LCD FeliCa Networks Vevo Cellius (49%) Sharp Display Products (34% by April 2011)
Key personnel
Kazuo Hirai Masaru Ibuka Nobuyuki Idei Yasuo Kuroki Ken Kutaragi Michael Lynton Akio Morita Norio Ohga Amy Pascal Howard Stringer
v d e
PlayStation
Home consoles
PlayStation PlayStation 2 (PSX) PlayStation 3
Handhelds
PocketStation PlayStation Portable (Slim and Lite 3000 Go)
Games
PlayStation games (PSOne Classics) PlayStation 2 games PlayStation 3 games PSP games PlayStation Network games (PS3 games, PSP games, TurboGrafx-16 games)
Greatest Hits Platinum The Best
PlayStation Network
PlayStation Store PlayStation Home Qore VidZone Adhoc Party for PlayStation Portable Room for PlayStation Portable
Controllers
PlayStation control pad Analog Joystick Dual Analog DualShock Sixaxis Logitech Driving Force GT Logitech Cordless Precision Controller PlayStation Motion Controller
Third-party controllers
neGcon Jogcon Guncon
Cameras
EyeToy PlayStation Eye Go!Cam
Kits
Net Yaroze Linux for PS2 Linux for PS3 PlayTV
System software
PS3 PSP XrossMediaBar
Media
Official U.S. PlayStation Magazine (US PS1 & PS2) PlayStation: The Official Magazine (US PS3) Official UK PlayStation Magazine (UK PS1) Official UK PlayStation 2 Magazine (UK PS2) PlayStation Official Magazine (UK PS3) Official PlayStation Magazine Australia Kevin Butler (US Commercials)
v d e
Sony Computer Entertainment Worldwide Studios
North America
Incognito Entertainment Naughty Dog Sony Bend San Diego Studio Santa Monica Studio Sony Online Entertainment Zipper Interactive
Europe
Bigbig Studios Evolution Studios Guerrilla Games Media Molecule Cambridge Studio Studio Liverpool London Studio
Asia
Polyphony Digital Japan Studio (Team Ico)
Franchises
Ape Escape The Getaway God of War Gran Turismo Jak and Daxter Killzone MotorStorm Ratchet & Clank Resistance SOCOM Syphon Filter Twisted Metal Uncharted Wipeout
Categories: Sony Computer Entertainment | Companies established in 1993 | Companies based in Tokyo | Japanese video game companies | Video game companies of the United States | First-party video game developers | Video game developers | Academy of Interactive Arts & Sciences members | Entertainment Software Association | Video game controversies | Multinational companies
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