What’s Social marketing? HOW CAN DIGG HELP
What’s Social marketing?
Before you can understand what Digg can do for your website, it is best to understand what social marketing is in the first place. Here is a rundown of what social marketing does.
1. You interact with other people online.
2. You are friendly, make friends, and get to know other people.
3. They get to know you. You do not have to be overly personal, just friendly and genuinely interested in what they have to say.
4. When you find someone that appears to be interesting, you can visit their website, learn about them, read their work, and promote them as you see fit.
5. They do the same for you.
6. You are finding like-minded individuals who are most likely interested in what you have to offer. The benefit here is that oftentimes, those you befriend online turn into some of your best customers, no matter what your industry is.
Social marketing websites like Digg.com help you to connect with others in this way. You get to meet other people who are interested in what you have to say. You get to meet those who may be interested in buying from you too.
For example, let’s say that you have a website on college loans. You do not want to use social marketing websites like Digg.com to promote sales pitches for student loans. This would be against the terms of service for such a website anyway. Additionally, it would not get any attention from those people who you’d want to have visit and read your website.
Instead, you write articles on college life. Perhaps you talk about the interest rates that are dropping or the ease of getting student loans through a unique program. The goal is to make it newsworthy. Your audience is the same as it would be for your sales pitch on student loans: College students, and most likely, their parents as well.
When you submit the content to a social website like Digg.com, you put it into a market where anyone can find it. Not only are there members of Digg.com that are already interested in these topics, but this website also ranks very well in the search engines, meaning that others will find your content too.
The nice thing about Digg.com is that you can include links back to your website. Therefore, when the individual is done reading about the new student loan program, they can head over to your website (through a link you have provided) and learn more. How simple is that?
In actuality, they will simply come to your website to learn more, which allows you to sell to them as you would any other visitor.
As you can see, this can be very lucrative for you, should you invest the time in social marketing. It is a time investment, but the boost of traffic you get to your website can be essential. Still, you do need to learn how to use tools like Digg.com to help you to accomplish these goals.
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