SEO Is A Full On Marketing Sport Now
If you are entrenched in the SEO industry you certainly understand and realize that SEO is changing and it is not what it was even just a few years ago. Since the days of Social Media stepping into the same arena things changed very quickly. The days of analyzing code and purposefully placing keywords and links on web pages have had to make room for other efforts.
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Let’s go over a few reasons why SEO is more marketing than technical:
1. Keyword Research: When you start trying to find keywords for your industry you have to step into the shoes of your audience and try to anticipate what they might be typing in to search for your similar product or service. This is a highly important marketing step that has much less technical attributes and more of a marketing approach.
2. Link Building: Link building has evolved significantly over the years. You ask individuals that might not be completely up to par with the industry they will tell you that there is no marketing when it comes to link building. Read some of the most up to date Search Engine Marketing blogs and they will tell you that it is a complex system of marketing efforts. This approach then generates links and rankings as a bi-product. If you are targeting links in your article you want your article to be visible where your audience is hanging out. If you are targeting PR you want your PR to be read by your audience. In order for your marketing materials to be found by your audience you have to be able to put on your marketing hat to get the job done adequately.
3. Social Media Marketing: I don’t care what anyone tells you the social media landscape changed the way SEO is done. It has opened a whole new area to be visible in and a very important area to be visible in. You have to really be a marketer to get in front of your audience in the social media landscape otherwise you will crash and burn.
SEO is a full on marketing sport now. It is an area that requires you to understand your audience which requires you to be a strong marketer. The Search Engine Optimization industry is a giant community and the SEO professionals that approach it that way will find their audience much more efficiently.
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Free Marketing Course/Free Downloads >>> http://www.thepridegroup.info
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